# Portable Dairy-Free Granolas The Coconut Collab Launched an On-the-Go Yogurt with Granola By Laura McQuarrie | Published 2024-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/on-the-go-yogurt References: [vegconomist](https://vegconomist.com/products-launches/the-coconut-collab-plant-based-protein-yogurt/) & [coconutco](https://coconutco.co.uk/products/yog-granola)  In response to the rising demand for plant-based yogurt alternatives, brands are developing a wide range of grab-and-go options, and The [Coconut Collab](https://www.trendhunter.com/trends/the-coconut-collab-mlk) launched what it calls the UK’s first [plant-based on-the-go yogurt](https://www.trendhunter.com/trends/onthego-yogurt) with granola. The dairy-free Coconut Yog & Granola spotlights the brand's rich and creamy coconut-based yogurt made with ethically farmed coconuts used within the supply chain to reduce waste, and fermented live cultures for gut health. This portable breakfast or snack pairs the nourishing yogurt—a source of calcium and vitamins—with [granola clusters](https://www.trendhunter.com/trends/natures-garden-clusters) in a package with a spoon. While the brand offers many different ways for consumers to savor its coconut-based yogurts, this one is especially snackable and ready to take to school, work and more. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 42% | Activity: 42% | Freshness: 25% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Grab-and-go Snacks:** With the surge in plant-based diets, there's growing innovation in convenient, portable snack options that cater to health-conscious consumers. - **Ethically Sourced Ingredients:** Brands are increasingly focusing on using ingredients that are not only nutritious but also ethically sourced, enhancing their appeal to eco-aware customers. - **Functional Gut Health Foods:** The inclusion of fermented live cultures in snacks highlights a trend towards foods that support gut health, which is seeing increased consumer interest. ### Industries Being Reshaped - **Plant-based Food Industry:** This industry is expanding rapidly as demand for non-dairy and meat-free alternatives grows among vegans, vegetarians, and flexitarians. - **Ethical and Sustainable Food Industry:** There's a significant shift towards products that emphasize sustainability and ethical sourcing, appealing to the environmentally conscious market. - **Health and Wellness Industry:** Foods that promote probiotics and gut health align with consumer trends towards wellness and preventative healthcare. ## Related on Trend Hunter - [Coconut Protein Yogurts](https://www.trendhunter.com/trends/dairyfree-protein-yogurt.md) - [Fruity Plant-Based Protein-Rich Yogurts](https://www.trendhunter.com/trends/strawberry-protein-yog.md) - [Family-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/dairyfree-yogurt-range.md) - [Fruity Coconut Yogurt Alternatives](https://www.trendhunter.com/trends/raspberry-coconut-yog.md) - [Kid-Friendly Dairy-Free Yogurts](https://www.trendhunter.com/trends/coconut-collaboratives-kids-pouches.md) - [Dairy-Free Yogurt Pots](https://www.trendhunter.com/trends/dairyfree-yog-pots.md) - [Gut-Friendly Plant-Based Yogurts](https://www.trendhunter.com/trends/the-coconut-collaborative-gut-health-yog.md) - [Nutritious Pouch-Packaged Yogurts](https://www.trendhunter.com/trends/nomadic-good-to-go.md) - [All-in-One Protein-Rich Yogurt Pots](https://www.trendhunter.com/trends/yogurt-granola-pots.md)