# Canned Convenience Store Wines 7-Eleven's 'Roamer' Targets On-the-Go Wine Drinkers By Laura McQuarrie | Published 2018-12-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/on-the-go-wine References: [prnewswire](https://www.prnewswire.com/news-releases/cans-let-wine-lovers-roam-away-from-home-300763547.html) & [7-eleven](http://www.7-eleven.com/) Earlier this year, 7-Eleven introduced bottles of [Voyager Point](https://www.trendhunter.com/trends/beanfree-coffee) as an affordable way for consumers to discover premium vintage wine—now, the convenience store chain is launching its first private-label on-the-go wine called 'Roamer.' The canned wine products, available in [rosé and chardonnay](https://www.trendhunter.com/trends/butter-wines), are specifically designed for on-the-go wine drinkers who want to enjoy wine at concerts, picnics or the beach without having to bring along a glass bottle, a corkscrew or drinking glasses. As Tim Cogil, 7-Eleven senior director of private brands, notes: "Roamer wine can share the ice chest with canned beer and soda with no additional wine paraphernalia needed." [Canned wines](https://www.trendhunter.com/trends/tuttavia) are extremely popular with Millennial consumers in particular, as the way these products are packaged tend to make wine not only convenient and portable, but also seemingly laid-back and approachable. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Canned Wine:** Canned wine as a popular choice for on-the-go consumers. - **Private-label Wines:** Private label wines targeting younger consumers. - **Convenience Store Beverages:** Convenience stores expanding their beverage offerings to attract younger consumers. ### Sectors Adopting This - **Retail:** Retailers looking to expand their private-label offerings. - **Wine Industry:** Wine producers exploring alternative wine packaging options. - **Convenience Store Industry:** Convenience stores innovating their beverage offerings to cater to younger, on-the-go consumers. ## Related on Trend Hunter - [Approachable Canned Wine Ranges](https://www.trendhunter.com/trends/19-crimes-canned-wines.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Gen Z-Specific RTD Wines](https://www.trendhunter.com/trends/vinarchy.md) - [Ready-to-Sip Sparkling Canned Wines](https://www.trendhunter.com/trends/jam-shed-bubbly-ros.md) - [Accessible Canned Artisan Wines](https://www.trendhunter.com/trends/canned-wine-co.md) - [Canned Rosé Spritzers](https://www.trendhunter.com/trends/spritz-in-a-can.md) - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md) - [Chic Single-Serve Wines](https://www.trendhunter.com/trends/poco-vino.md) - [Convenience Store Wine Ranges](https://www.trendhunter.com/trends/private-label-wine.md)