# Probiotic Snack Bars GoodBelly's On-the-Go Snack Bars Have a Billion Probiotics Per Serving By Laura McQuarrie | Published 2017-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/on-the-go-snack-bar References: [foodbusinessnews.net](http://www.foodbusinessnews.net/Resources/Slideshow/2017/09/New-products-at-Expo-East/1.aspx?TipID=0) & [goodbelly](http://goodbelly.com/) NextFoods is now building upon the range of innovative probiotic beverages it offers through its [GoodBelly](https://www.trendhunter.com/trends/goodbelly-immune-support) brand with two all-new on-the-go snack bars that provide one billion probiotics per serving. The GoodBelly Probiotic Bars were recently debuted at [Natural Products Expo East](https://www.trendhunter.com/trends/trek-peanut-butter-protein-flapjack), available in flavors like Honey Almond Butter and Cocoa Peanut Butter. The products manufactured by [General Mills](https://www.trendhunter.com/trends/nature-valley-protein-smoothie-bars) are made with wholesome ingredients like organic honey and organic coconut oil, as well as buckwheat flour and puffed quinoa. Aside from being interested in cultured, globally inspired probiotic-rich foods like kimchi, sauerkraut, kombucha and kefir, a growing number of consumers are turning to everyday products that are enriched with beneficial bacteria for good gut health. Products like these probiotic-rich on-the-go bars appeal to consumers who desire effortless grab-and-go snacks that are both convenient and healthy. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Probiotic-rich Foods:** The growing interest in probiotic-rich foods presents an opportunity for businesses to create innovative products that promote gut health. - **On-the-go Snacks:** The demand for convenient grab-and-go snacks opens up possibilities for the development of portable and healthy food options. - **Beneficial Bacteria Enrichment:** The increasing consumer desire for everyday products enriched with beneficial bacteria creates a space for companies to explore new ways to incorporate probiotics into different consumer goods. ### Where This Applies - **Food and Beverage:** The food and beverage industry can tap into the probiotic trend by creating innovative probiotic snacks and beverages for health-conscious consumers. - **Health and Wellness:** The health and wellness industry can take advantage of the demand for gut health products by offering probiotic supplements and related services. - **Natural and Organic:** The natural and organic industry can explore the incorporation of probiotics in their products to cater to the increasing consumer preference for wholesome and beneficial ingredients. ## Related on Trend Hunter - [Snackable Kefir Bars](https://www.trendhunter.com/trends/milino-kefir-creme-snack.md) - [Probiotic Yogurt Bars](https://www.trendhunter.com/trends/joee-greek-yogurt-frozen-dessert-bar.md) - [Health-Conscious Probiotic Protein Bars](https://www.trendhunter.com/trends/probiotic-protein-bar.md) - [Gut-Supporting Snack Bars](https://www.trendhunter.com/trends/biome-bars.md) - [Probiotic Chocolate Bars](https://www.trendhunter.com/trends/chocolate-with-probiotics.md) - [Gut-Healthy Prebiotic Bars](https://www.trendhunter.com/trends/prebiotic-bars.md) - [Candy-Inspired Probiotic Snacks](https://www.trendhunter.com/trends/belliwelli-crunchy-peanut-butter-chocolate.md) - [Probiotic Nut Snacks](https://www.trendhunter.com/trends/probiotic-almonds.md) - [Probiotic-Rich Immunity Supplement Drinks](https://www.trendhunter.com/trends/goodbelly-immune-support.md)