# Compact Beauty Palettes Essentia Beauty's On the Go Palette Concept Minimizes Plastic Waste By Laura McQuarrie | Published 2019-08-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/on-the-go-palette References: [premiumbeautynews](https://www.premiumbeautynews.com/en/make-up-re-fill-solutions-by) & [essentia-beauty](https://www.essentia-beauty.com/portfolio/) Beauty concept provider Essential Beauty will be presenting its innovative On the Go palette concept at MakeUp in New York, introducing the [refillable product](https://www.trendhunter.com/trends/folie) as an eco-friendly system for busy, on-the-go consumers. The refillable container is designed to hold a variety of products at once, helping consumers to refill just what they need as they go. Unlike many [makeup palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty) that are flat, rectangular and take up a considerable amount of space, the design of the On the Go concept is slim and tube-like. Knowing that many people are looking to minimize the amount of waste that they produce, Essentia Beauty is creating solutions that are easily reusable, refillable and useful for [reducing plastic waste](https://www.trendhunter.com/trends/arcade-beauty-paper-packette). ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 86% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Refillable Beauty Products:** Essentia Beauty's On the Go palette concept introduces a refillable system for beauty products, providing an opportunity for the beauty industry to reduce plastic waste and offer eco-friendly options. - **Compact and Portable Beauty Packaging:** The slim and tube-like design of Essentia Beauty's On the Go palette concept offers a disruptive innovation opportunity in the beauty industry by providing compact and portable packaging solutions for on-the-go consumers. - **Sustainable Beauty Solutions:** Essentia Beauty's focus on reusable and refillable beauty products presents an opportunity for the beauty industry to develop more sustainable solutions and cater to environmentally conscious consumers. ### Sectors Adopting This - **Beauty Products:** The refillable and eco-friendly design of Essentia Beauty's On the Go palette concept can disrupt the beauty products industry by offering a more sustainable option for consumers. - **Packaging:** The compact and portable design of Essentia Beauty's On the Go palette concept opens up possibilities for disruptive innovation in the packaging industry by providing space-saving and convenient packaging solutions. - **Plastic Waste Reduction:** Essentia Beauty's refillable system and focus on reducing plastic waste can create opportunities for the plastic waste reduction industry to collaborate and develop sustainable solutions together. ## Related on Trend Hunter - [Refillable Magnet-Free Makeup Packaging](https://www.trendhunter.com/trends/fenty-beauty-packaging.md) - [Twistable Refill Packaging](https://www.trendhunter.com/trends/refillable-packaging-innovation.md) - [Beauty Refill Pod Systems](https://www.trendhunter.com/trends/refill-pod-system.md) - [Miniature Makeup Packaging](https://www.trendhunter.com/trends/makeup-minis.md) - [Paper Sampling Containers](https://www.trendhunter.com/trends/arcade-beauty.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Pod-Style Skincare Packaging](https://www.trendhunter.com/trends/junoco-2.md) - [Sustainable Paper Cosmetic Packaging](https://www.trendhunter.com/trends/arcade-beauty-paper-packette.md) - [Accessible Makeup Palettes](https://www.trendhunter.com/trends/shine-foundation-and-cheekbone-beauty.md)