# On-the-Go Eyeshadow Palettes The Balm's Autobalm Eyeshadow Palettes Look Like License Plates By Laura McQuarrie | Published 2019-03-27 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/on-the-go-eyeshadow-palette References: [instagram](https://www.instagram.com/p/BvdCSkjH_xc/) & [thebalm](https://thebalm.com/collections/autobalm) The Balm recently shared a trio of 'Autobalm' on-the-go eyeshadow palettes that are designed to suit the needs of girls on the go. In the spirit of the automotive theme of the cosmetic product, The Balm opted for compact metal packaging that resembles a license plate and street sign-inspired shade names like Broadway, Sunset Boulevard and Rodeo Drive. Like many eyeshadow palettes, these grab-and-go versions include a mirror but they are shaped to resemble rear view mirrors. For ease of use, the GRL PWDR, DAY 2 NITE and PIC PERF on-the-go eyeshadow palettes feature a tab that can be pulled to remove the entire pan that holds the shades. Each of the eyeshadow palettes offers a different color scheme to suit different aesthetic preferences and The Balm encourages [mixing and matching](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) to create unique hues. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 84% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **On-the-go Eyeshadow Palettes:** Disruptive innovation opportunity: Create more compact and portable eyeshadow palettes for convenience in the beauty industry. - **Metal Packaging for Cosmetics:** Disruptive innovation opportunity: Explore the use of metal packaging for cosmetic products to create unique and eye-catching designs. - **Rear View Mirror Design:** Disruptive innovation opportunity: Incorporate rear view mirror-inspired designs into cosmetic products to add a fun and playful element. ### Who This Affects Most - **Beauty Industry:** Disruptive innovation opportunity: Introduce innovative and practical cosmetic products to cater to the needs of busy individuals. - **Packaging Industry:** Disruptive innovation opportunity: Develop new packaging designs for cosmetic products that stand out on shelves and capture consumer attention. - **Fashion Industry:** Disruptive innovation opportunity: Collaborate with fashion brands to create eyeshadow palettes that align with current fashion trends and aesthetics. ## Related on Trend Hunter - [Take-Anywhere Beauty Balms](https://www.trendhunter.com/trends/miracle-balm-palette.md) - [Bento-Box-Inspired Stacked Cosmetics](https://www.trendhunter.com/trends/kaja-beauty-bento.md) - [Bold Limited Edition Palettes](https://www.trendhunter.com/trends/mini-color-shifter-strange-botanicals.md) - [Buttery Face Palettes](https://www.trendhunter.com/trends/halo-sculpt.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Dermatologist-Tested Eyeshadows](https://www.trendhunter.com/trends/tartes-tartelette.md) - [Sculptural Beauty Palettes](https://www.trendhunter.com/trends/contour-and-highlight-palettes.md) - [Cookie Tin Beauty Palettes](https://www.trendhunter.com/trends/creative-beauty-palette.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md)