# Travel-Friendly Co-Branded Product Bundles U Beauty and Crown Affair Launched On the Go Duo By Kalin Ned | Published 2026-04-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/on-the-go-duo References: [sephora](https://www.sephora.com/ca/en/product/the-on-the-go-set-P520216)  [U Beauty](https://www.trendhunter.com/trends/luxury-beauty-set) and [Crown Affair](https://www.trendhunter.com/trends/smoothing-air-dry-cream) have partnered to launch a [limited-edition and travel-friendly product bundle](https://www.trendhunter.com/trends/mvp-kit-and-the-courtside-kit) called the On the Go Duo. This set pairs Crown Affair's non-aerosol, talc-free Dry Shampoo in a new portable size with U Beauty's PLASMA Lip Compound in the Universal shade in a new mini tube. Crown Affair's Dry Shampoo uses tapioca starch to absorb oil, persimmon extract to neutralize odour, and tsubaki seed oil to support the scalp. The formula strives to refresh roots and add volume without leaving a white cast or residue. U Beauty's PLASMA Lip Compound, on the other hand, delivers plumper, fuller, softer-looking lips with reduced fine lines, locked-in hydration, and supported collagen for enhanced visible volume. Image Credit: U Beauty x Crown Affair ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 61% | Activity: 76% | Freshness: 71% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Travel-friendly Co-branded Bundles:** Limited-edition, portable pairings of complementary beauty products create new revenue models by packaging multi-brand value in compact formats for on-the-go consumers. - **Miniaturized High-performance Formulations:** High-efficacy actives reformulated into stable, concentrated mini sizes enable premium performance in pocketable units that challenge traditional size-performance trade-offs. - **Clean Functional Ingredient Synergy:** Ingredient-forward combinations like tapioca starch, persimmon extract and tsubaki seed oil paired with collagen-supporting lip actives spotlight formulation transparency and novel ingredient collaborations. ### Industries Being Reshaped - **Beauty and Personal Care:** Cross-brand travel sets reshape product development and merchandising by prioritizing portability, multifunctionality and co-marketing partnerships over standalone SKUs. - **Travel Retail and Duty Free:** Compact, limited-edition bundles tailored to travelers alter inventory strategies and create higher-margin, impulse-driven product opportunities in transit environments. - **Sustainable Packaging and Materials:** The shift toward non-aerosol, miniaturized products pressures innovations in recyclable, refillable and low-waste small-format packaging solutions that reduce environmental footprint. ## Related on Trend Hunter - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Playful Dry Shampoo Collabs](https://www.trendhunter.com/trends/odele-x-susan-alexandra.md) - [Multipurpose Haircare Cosmetic Oils](https://www.trendhunter.com/trends/hollywood-beauty-levelup-trio.md) - [Multitasking Styling Creams](https://www.trendhunter.com/trends/smoothing-air-dry-cream.md) - [Fine Fragrance Leave-In Conditioners](https://www.trendhunter.com/trends/finefragrance-leavein-conditioner.md) - [Candy-Inspired Lip Care Sets](https://www.trendhunter.com/trends/candy-crush1.md) - [Elegant Holiday Beauty Kits](https://www.trendhunter.com/trends/holiday-beauty-kits.md) - [Self-Care Travel Capsules](https://www.trendhunter.com/trends/rare-beauty-bis.md) - [3-Ingredient Dry Shampoos](https://www.trendhunter.com/trends/3ingredient-dry-shampoo.md)