# High-Performance Sports Bras The On Performance Bra is Designed for High Density Workouts By Jana Pijak | Published 2023-11-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/on-performance-bra References: [on-running](https://www.on-running.com/en-ca/products/performance-bra-258/womens/endive-l-black-apparel-258.01297)  Designed for high-intensity workouts, On's Performance Bra delivers style, support, and comfort at an affordable price of CAD 94.99. The lightweight sports bra offers [medium to high support](https://www.trendhunter.com/trends/underwire-bra-collection) for activities like sprints and HIIT sessions, and features a side stripe details for added structure and style. Its [sweat-wicking fabric](https://www.trendhunter.com/trends/airism-bra-camisole) and mesh panel detailing guarantee extra ventilation to keep you cool and dry, no matter how intense your workout. Moreover, the bra's adjustment-free, premium elastic seamlessly moves with the body, while the high neckline offers coverage and additional support. Fusing function and style, the On Performance Bra's [single-piece construction](https://www.trendhunter.com/trends/comfortable-seamless-bras) also minimizes irritation and chafing while reflective logo detailing enhances visibility during nighttime workouts. The product is now available at select retailers and the On website. Image Credit: On ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 1% | Activity: 5% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **High-intensity Workouts:** Capitalizing on the growing popularity of high-intensity workouts, the On Performance Bra offers stylish and comfortable support for intense physical activity. - **Sweat-wicking Fabrics:** With its sweat-wicking fabric and mesh panel detailing, the On Performance Bra addresses the need for breathable and moisture-absorbing materials during workouts. - **Adjustment-free Design:** The On Performance Bra's premium elastic and single-piece construction provide a seamless and irritation-free experience, catering to the demand for easy-to-use activewear. ### Industries Being Reshaped - **Athleisure:** As the athleisure trend continues to gain momentum, the On Performance Bra taps into the market for fashionable and functional activewear for women. - **Sportswear:** The On Performance Bra is disrupting the sportswear industry by offering a high-performance sports bra that combines style, support, and affordability. - **Fitness Retail:** Fitness retailers can take advantage of the growing demand for high-performance sports bras by carrying the On Performance Bra in their stores and online platforms. ## Related on Trend Hunter - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Sustainable Sports Essentials](https://www.trendhunter.com/trends/workout-ready-sports-bra.md) - [Elevated Layered Bras](https://www.trendhunter.com/trends/the-layered-bra.md) - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md) - [High-Performance Workout Apparel](https://www.trendhunter.com/trends/athleta-2.md) - [Intense Gym Training Sneakers](https://www.trendhunter.com/trends/on-cloudpulse-pro.md) - [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md) - [High-Performance Women's Activewear](https://www.trendhunter.com/trends/legendary-capsule-collection.md) - [Thoughtfully Designed Activewear Lines](https://www.trendhunter.com/trends/motion-collections.md)