# Passive-Aggressive Lighting The Reddish 'On-Off' Lamp Snaps in Half to Turn Off By Marissa Brassfield | Published 2009-02-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/on-off-lamp References: [i.gizmodo](http://i.gizmodo.com/5152749/on%20off-lamp-brings-out-your-homicidal-tendencies-turns-off-when-your-break-its-neck) & [reddishstudio](http://www.reddishstudio.com/lighting/on_off01.htm) It's generally not a good idea to snap the base of your lamps in two, but Reddish's 'On-Off' lamp actually encourages such passive-aggressive behavior. The light is hinged and wired such that [bending it in half](https://www.trendhunter.com/trends/interactive-folding-lamp) turns the 'On-Off' lamp off, while reassembling it turns the lamp on. I'm not sure that encouraging homeowners to break lamps contributes to marital or domestic bliss, but it certainly does make for a [fun party trick](https://www.trendhunter.com/trends/nomad-3)! **Implications** - One of the most effective ways for a company to distinguish itself in a crowded marketplace is by investing in commodities that are pragmatic, but designed in a [novelty fashion](https://www.trendhunter.com/trends/little-lebow-table-lamp). By providing consumers with the opportunity to laugh with a typically boring household appliance, the brand increases its chances of standing out in a crowd. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 11% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Novelty Home Appliances:** Explore the market for practical yet novelty-designed household appliances to stand out in a crowded marketplace. - **Interactive Lighting:** Invest in interactive lighting designs that engage consumers and provide a fun element to everyday objects. - **Passive-aggressive Design:** Experiment with designing products that encourage unconventional and playful behaviors, such as snapping lamps in half. ### Where This Applies - **Home Decor:** Bring novelty and playfulness into the home decor industry by offering interactive and unique lighting options. - **Consumer Electronics:** Incorporate interactive features into consumer electronic products, such as lamps, to create a memorable user experience. - **Product Design:** Explore the potential of passive-aggressive design in various product categories to attract attention and make a statement. ## Related on Trend Hunter - [Quirky Common Item Lamps](https://www.trendhunter.com/trends/table-lamp-lighter.md) - [Artistic Magnetic Lamp Designs](https://www.trendhunter.com/trends/scacco-matto-lamp.md) - [Interactive Table Lamps](https://www.trendhunter.com/trends/tap-tap-table-lamp.md) - [Multifunctional Desk Lamps](https://www.trendhunter.com/trends/the-boring-lamp.md) - [Playful Brick-Born Lighting](https://www.trendhunter.com/trends/analog-lamps-1.md) - [Task-Managing Dynamic Lamps](https://www.trendhunter.com/trends/fall-lamp-concept.md) - [Productive Mood Lighting Designs](https://www.trendhunter.com/trends/teixeira-design-studio.md) - [Malleable Connected Illuminators](https://www.trendhunter.com/trends/pofu-lamp.md) - [Shape-Shifting Modular Lamps](https://www.trendhunter.com/trends/moodi.md)