# iPhone Music Videos The ‘On My Way' by Izabo Music Video is iPhone Awesomeness By Allison Love | Published 2010-05-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/on-my-way-by-izabo-music-video References: [gizmodo](http://gizmodo.com/5538031/music-video-uses-iphones-like-its-2007-all-over-again) & [izabomusic](http://www.izabomusic.com/) The iPhone is becoming an integral part to pop culture and society in general, and the “On My Way” by Izabo music video is contributing to this view in a very unique way. The band’s iPhone music video for their song “On My Way” takes the iPhone and uses it to illustrate not only the lyrics to the song, but as a device to replace the band's own body parts. The “On My Way” by Izabo music video is pretty much a giant ad for the iPhone, but shown in a very interesting and unique way. I wonder how long it will take Apple to hop on this bandwagon. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 40% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Iphone Music Videos:** Disruptive innovation opportunity: Exploring new ways of using iPhones in music videos to add a unique and engaging element. ### Sectors Adopting This - **Music Industry:** Disruptive innovation opportunity: Embracing iPhone technology to create innovative and interactive music videos. ## Related on Trend Hunter - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Smartphone-Shot Live-Actions Films](https://www.trendhunter.com/trends/midnight-film.md) - [AR-Fueled Musical Camera Apps](https://www.trendhunter.com/trends/minibeats.md) - [MP3 Player Smartphone Wallpapers](https://www.trendhunter.com/trends/ipod-wallpapers.md) - [Navigation App Music Features](https://www.trendhunter.com/trends/waze-integrated-apple-music.md)