# Multi-Brand Digital Gift Cards On Me Uplevels Tired, Outdated Gift Card Experiences By Laura McQuarrie | Published 2025-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/on-me-multi-brand-gift-cards References: [prnewswire](https://www.prnewswire.com/news-releases/the-future-of-gifting-is-digital-on-me-closes-6m-seed-round-to-redefine-the-gift-card-302639285.html) & [onme](https://onme.com/)  Personalized digital gifting platform On Me is on a mission to upend an outdated gift card industry that prioritizes plastic cards when, as of 2025, 65% of adults in the United States use a digital wallet. "When people don't even have a wallet to put a plastic gift card in, it's time for a change," says Darragh Meaney, CEO and co-founder of On Me. With On Me, gift-givers can pick up multi-brand gift cards based on popular interests like beauty, visiting restaurants, coffee, or gaming. Already, On Me has delivered more than $2.5 million in gifts and helped over 76,000 people send and receive gift cards. On Me recently announced it raised a $6 million seed round to continue revolutionizing the $450 billion gift card market in the United States. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 31% | Activity: 36% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Personalized Gifting Solutions:** Customization in gift card offerings caters to individual preferences, providing a unique and personal touch that disrupts traditional one-size-fits-all gifting options. - **Digital Wallet Adoption:** The rising use of digital wallets is fueling a shift away from physical cards, prompting businesses to innovate in the realm of digital financial solutions. - **Multi-brand Card Systems:** The introduction of gift cards that encompass multiple brands reflects a consumer desire for flexibility and choice in gift usage. ### Sectors Adopting This - **Fintech:** The fintech industry is ripe for innovation as it embraces digital transaction solutions like multi-brand digital gift cards that align with the growing digital wallet trend. - **Retail:** Retailers have the opportunity to engage consumers more effectively through integrated digital gift card platforms that offer diverse brand options. - **E-commerce:** E-commerce stands to benefit from digital gift card innovations, providing seamless and attractive options for online consumer transactions. ## Related on Trend Hunter - [Design-Forward Concept Stores](https://www.trendhunter.com/trends/target-soho.md) - [Experiential Music Stores](https://www.trendhunter.com/trends/roland-store.md) - [Holiday-Themed Hospitality Experiences](https://www.trendhunter.com/trends/four-seasons-hotels-and-resorts1.md) - [AI-Forward Personalized Whiskeys](https://www.trendhunter.com/trends/black-barrel-whiskey.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Rewarding Dining Gift Promotions](https://www.trendhunter.com/trends/crisp-green-wrap-up-wellness.md) - [Experiential Corporate Gift Boxes](https://www.trendhunter.com/trends/corporate-gift-boxes.md) - [Experiential Sock Pop-Ups](https://www.trendhunter.com/trends/not-a-sock-shop.md) - [Adventurous AI Experiences](https://www.trendhunter.com/trends/prezzee-x-universal-pictures.md)