# On-Demand Massage Services 'Soothe' Will Send a Five-Star Masseuse to Your Home or Office By Ell Smith | Published 2017-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/on-demand-massage-service References: [digitaltrends](https://www.digitaltrends.com/home/soothe-massage-on-demand/?utm_source=feedly&utm_medium=webfeeds) & [soothe](https://www.soothe.com/home) 'Soothe' is an [on-demand massage service](https://www.trendhunter.com/trends/pause-studio) that offers spa-quality experiences, all from the comfort of one's home. Through an [accompanied app](https://www.trendhunter.com/trends/somatic-therapy), Soothe will deliver a registered massage therapist to an individual's home, hotel room, or office in less than an hour. Users can choose between a variety of services, including: deep tissue, sports, prenatal, and Swedish -- styles of massage which are also offered for couples. Each masseuse will provide the linens, table, lotions, oils and even the music, creating an immersive and relaxing environment that effectively transforms any place into a [world class spa](https://www.trendhunter.com/trends/cosmopolitan-hotels-spazen). All of Soothe's employees have undergone an extensive interview and vetting process and have completed over 500 hours of practical training. Currently, Sooth operates in 53 states, as well as in the UK and Canada. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 52% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **On-demand Services:** Disruptive innovation opportunity: Expand the concept of on-demand services to other industries such as personal training or therapy. - **At-home Convenience:** Disruptive innovation opportunity: Develop a platform that offers at-home services such as hairdressing or manicures. - **Immersive Experiences:** Disruptive innovation opportunity: Create immersive experiences in other industries, like virtual reality meditation or aromatherapy. ### Who This Affects Most - **Health and Wellness:** Disruptive innovation opportunity: Create an on-demand service for other health and wellness professionals, such as nutritionists or physical therapists. - **Hospitality:** Disruptive innovation opportunity: Integrate on-demand services into hotels to offer guests convenient experiences like on-site personal trainers or yoga instructors. - **Beauty and Spa:** Disruptive innovation opportunity: Develop a platform that connects customers with on-demand beauty and spa professionals, offering services like facials or body treatments. ## Related on Trend Hunter - [AI-Powered Customizable Massage Tables](https://www.trendhunter.com/trends/customizable-massage-table.md) - [Anonymous Kindness Tools](https://www.trendhunter.com/trends/soothe1.md) - [Convenient Swedish Massage Gifts](https://www.trendhunter.com/trends/the-now-massage.md) - [Ultrasonic Body-Worn Massagers](https://www.trendhunter.com/trends/softmoshi-s1.md) - [Scotland-Themed Spa Treatments](https://www.trendhunter.com/trends/hot-stone-massage.md) - [Mobile Spa Experiences](https://www.trendhunter.com/trends/mobile-spa.md) - [AI-Powered Bedside Massage Robots](https://www.trendhunter.com/trends/massager-robot.md) - [AI-Powered Massage Studio Expansions](https://www.trendhunter.com/trends/pause-studio.md) - [Folding At-Home Massage Chairs](https://www.trendhunter.com/trends/robotic-massage-chair.md)