# On-Demand Beauty Apps The PRIV App Provides Cosmetic & Wellness On-Demand Beauty Services By Laura McQuarrie | Published 2014-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/on-demand-beauty-services References: [gopriv](https://www.gopriv.com/) & [itunes.apple](https://itunes.apple.com/us/app/priv/id796726649?ls=1&mt=8) If you ever find yourself with a hairstyle emergency or in need of a quick touch up, the PRIV beauty app will always have your back, letting you order a range of on-demand beauty services 24/7. With PRIV, beauty and wellness experts come to you. The app includes a range of services from manicures to personal training, massages to blowouts, all available to New Yorkers with the press of a button. With the app, you can search services by proximity, work history and talent, and the best part of all is that they'll be at your doorstep in under an hour. Downloading PRIV is completely free and the prices listed within the app include taxes and tips. In the coming months, PRIV will expand its coverage across New York City and London. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 30% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **On-demand Beauty Services:** The rise of on-demand beauty apps like PRIV presents an opportunity for disruptive innovation in the beauty service industry. - **Mobile Beauty Service Providers:** The increasing popularity of on-demand beauty apps opens up possibilities for disruptive innovation in the mobile service provider industry. - **Convenience and Personalization:** The demand for on-demand beauty services highlights an opportunity for disruptive innovation in the convenience and personalization industry. ### Sectors Adopting This - **Beauty Service Industry:** The PRIV app and other on-demand beauty services present a disruptive innovation opportunity within the beauty service industry. - **Mobile Service Provider Industry:** The emergence of on-demand beauty apps like PRIV creates a disruptive innovation opportunity in the mobile service provider industry. - **Convenience Service Industry:** The increasing demand for on-demand beauty services offers a disruptive innovation opportunity in the convenience service industry. ## Related on Trend Hunter - [AI-Powered Beauty Discovery Platforms](https://www.trendhunter.com/trends/mylondonbeauty.md) - [At-Home Hairdressing Solutions](https://www.trendhunter.com/trends/ubhair.md) - [Membership-Based Beauty Apps](https://www.trendhunter.com/trends/membershipbased-beauty-app.md) - [Mobile Beauty Supply Pop-Ups](https://www.trendhunter.com/trends/sally-beauty1.md) - [Personalized Beauty Planners](https://www.trendhunter.com/trends/makeup-playbook.md) - [Beauty-Focused Shopping Apps](https://www.trendhunter.com/trends/live-shopping-app.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/beamble.md) - [Personalized Beauty Routine Apps](https://www.trendhunter.com/trends/face-yoga-app-luvly.md) - [Personalized Advice Apps](https://www.trendhunter.com/trends/intro-app.md)