# Computer-Optimized Running Sneakers The On Cloudsurfer Debuts the Brand's New CloudTec Phase By Michael Hemsworth | Published 2023-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/on-cloudsurfer References: [hiconsumption](https://hiconsumption.com/on-cloudsurfer-running-shoe-with-cloudtec-phase/) & [on-running](https://www.on-running.com/en-us/products/cloudsurfer-3md1042/mens/all-black-shoes-3MD10420485) The On Cloudsurfer sneakers have been introduced as the brand's latest footwear style that's ready to deliver exceptional function and form for the modern athlete. The sneakers are constructed with the brand's new CloudTec Phase technology, which consists of carefully chosen materials for the sole to minimize stresses on the runner's body. This is achieved thanks to the use of computer optimization to prioritize comfort and performance. The neutral running shoe features a weight of 8.64-ounces per shoe and a 10mm heel drop make them ready to withstand the demands of daily training. The On Cloudsurfer running shoes come in four color options including black, white, bright orange and mint green, which are all priced at $160 per pair. Image Credit: On ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 85% | Freshness: 15% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Computer-optimized Sneakers:** There is an opportunity to explore the use of computer-optimized materials in the creation of other types of athletic footwear. - **Cloudtec Technology:** Other industries, such as healthcare and construction, could benefit from the use of CloudTec technology to minimize stresses placed on the body. - **Athletic Footwear Design:** The integration of both form and function into the design of athletic footwear is a growing trend that presents opportunities for further innovation. ### Sectors Adopting This - **Athletic Footwear:** Athletic footwear companies can consider the use of computer optimization to prioritize comfort and performance of their shoe designs. - **Healthcare:** Hospitals and other healthcare facilities can utilize CloudTec technology to minimize stresses on patients' bodies during various procedures or treatments. - **Construction:** Construction workers who spend long hours on their feet could benefit from the use of CloudTec technology in their work boots, reducing the likelihood of body stress injuries. ## Related on Trend Hunter - [Agile Elite Runner Sneakers](https://www.trendhunter.com/trends/on-running-cloudultra.md) - [Springy Off-Road Trail Sneakers](https://www.trendhunter.com/trends/on-cloudsurfer-trails.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md) - [Responsive Marathon-Ready Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Intense Gym Training Sneakers](https://www.trendhunter.com/trends/on-cloudpulse-pro.md) - [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md) - [Pillowy Performance Sneakers](https://www.trendhunter.com/trends/on-cloudnova-2.md) - [Ultra-Cushioned Hiking Footwear](https://www.trendhunter.com/trends/hiking-sneaker.md)