# All-Day Comfort Sneakers The On Cloudnova Sneakers Have a Stylish Yet Comfy Design By Michael Hemsworth | Published 2020-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/on-cloudnova References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/footwear/on-cloudnova/) & [on-running](https://www.on-running.com/en-us/products/cloudnova/mens/black-eclipse) Style and comfort aren't two characteristics that are usually synonymous with one another when it comes to footwear, which is something the On Cloudnova sneakers aim to change. The sneakers are positioned as an all-day footwear option that is achieved using high-end performance technology to help wearers maintain [agility through the day](https://www.trendhunter.com/trends/on-running-cloudultra). The footwear style offers the brand's next-generation [CloudTec](https://www.trendhunter.com/trends/hiking-sneaker) for improved cushioning upon impact, while also offering a bespoke Speedboard that's capable of propelling the wearer forward. The On Cloudnova sneakers are rounded off with rubber reinforcements, which accommodate the natural rolling motion of the foot for further enhanced comfort. The sneakers address the increasing popularity of [laid-back footwear styles](https://www.trendhunter.com/trends/ultrastylish-footwear) and the need for comfort-focused fashion products that don't skimp when it comes to relaxed aesthetics. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 94% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **All-day Comfort Footwear:** The trend of combining style and comfort in footwear is gaining traction as consumers seek all-day comfort without sacrificing fashion. - **High-performance Athleisure:** The integration of high-end performance technology into casual footwear is disrupting the athleisure market, offering wearers agility and comfort throughout the day. - **Enhanced Cushioning Technology:** The use of next-generation cushioning technology in sneakers like On Cloudnova provides improved impact absorption for long-lasting comfort. ### Industries Being Reshaped - **Footwear:** The footwear industry can explore the opportunity to meet the demand for stylish yet comfortable shoes that can be worn all day long. - **Athleisure:** The athleisure industry can capitalize on the rising trend of high-performance casual footwear that combines comfort and style. - **Fashion Technology:** The fashion technology industry can innovate and develop new cushioning technologies to enhance comfort in both athletic and casual footwear. ## Related on Trend Hunter - [Ultra-Cushioned Hiking Footwear](https://www.trendhunter.com/trends/hiking-sneaker.md) - [Responsive Marathon-Ready Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike.md) - [Trail-Ready Urbanite Sneakers](https://www.trendhunter.com/trends/on-cloud-6-geo-waterproof.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md) - [Intense Gym Training Sneakers](https://www.trendhunter.com/trends/on-cloudpulse-pro.md) - [Monochromatic Performance Sneakers](https://www.trendhunter.com/trends/invincible-x-on-cloudmonster-2.md) - [Performance-Driven Luxury Sneakers](https://www.trendhunter.com/trends/loewe-x-on-1.md)