# Carbon-Plated Marathon Footwear The On Cloudboom Echo Shoes Were Developed with Feedback By Michael Hemsworth | Published 2021-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/on-cloudboom-echo References: [hiconsumption](https://hiconsumption.com/on-cloudboom-echo/) & [on-running](https://www.on-running.com/en-us/) The [On Cloudboom](https://www.trendhunter.com/trends/on-cloudboom-volt-paf) [Echo](https://www.trendhunter.com/trends/ua-echo) shoes are one of the latest footwear options from the Switzerland-based brand that is focused on providing impressive capabilities for marathon runners to appreciate. The shoes are paired with two layers of the brand's [CloudTec](https://www.trendhunter.com/trends/cloudpulse) cushioning along with a Speedboard with a rocker shape to deliver impressive energy return. The use of Helion foam helps to add further lightweight support, while a carbon-plated design ensures maximum rigidity during runs. The On Cloudboom Echo shoes were developed over the course of two years with feedback from real-world use as well as extensive lab testing. This positions the sneakers as being a true winner for avid athletes to don when training or heading onto the track. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 73% | Activity: 84% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Carbon-plated Marathon Footwear:** Shoes designed for marathon runners with carbon-plated designs can disrupt the athletic shoe industry by enhancing rigidity and energy return. - **Cloudtec Cushioning:** The use of CloudTec Cushioning can be a disruptive innovation in the athletic shoe industry by providing impressive cushioning for avid runners. - **Helion Foam:** The use of Helion Foam can be a disruptive innovation in the athletic shoe industry by offering lightweight and supportive material for marathon runners. ### Industries Being Reshaped - **Athletic Shoe:** The development of these shoes introduces a new technology that can greatly impact the competitive athletic shoe industry. - **Sports Equipment:** The use of carbon-plated designs and foam technology can have a disruptive impact on the sports equipment industry. - **Physical Fitness:** These shoes offer a disruptive innovation opportunity for the physical fitness industry to introduce more advanced running gear to enhance athletic performance. ## Related on Trend Hunter - [Responsive Marathon-Ready Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md) - [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md) - [Agile Elite Runner Sneakers](https://www.trendhunter.com/trends/on-running-cloudultra.md) - [Pillowy Performance Sneakers](https://www.trendhunter.com/trends/on-cloudnova-2.md) - [Intense Gym Training Sneakers](https://www.trendhunter.com/trends/on-cloudpulse-pro.md) - [Springy Off-Road Trail Sneakers](https://www.trendhunter.com/trends/on-cloudsurfer-trails.md) - [Maximalist Technical Training Sneakers](https://www.trendhunter.com/trends/cloudmonster-hyper.md)