# Protective Performance Footwear The On Cloud Hi Shoe Offers Enhanced Durability and Comfort By Michael Hemsworth | Published 2019-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/on-cloud-hi References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/footwear/on-cloud-hi/) & [on-running](https://www.on-running.com/en-us/products/cloud-hi/mens) The On Cloud Hi is a protective performance footwear style from On Running that will provide wearers with a way to maintain optimal comfort when going about their daily routine. The shoe features the iconic Cloud design accents and has been further enhanced with a high profile silhouette that will work to provide enhanced support as well as protection for the lower ankle. Wearers will enjoy [sock-like liners](https://www.trendhunter.com/trends/hoka-skyward) along with molded heels and a [speed-lace system](https://www.trendhunter.com/trends/mita-sneakers-x-on-cloud-6-coast-mita) that work together with the technical aspects of the style to further enhance overall comfort. Priced at $170, the On Cloud Hi shoe boasts a lightweight design that will round off the [running footwear](https://www.trendhunter.com/trends/on-running-cloudultra) as perfect for getting active or simply maintaining optimal stability when commuting. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 74% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Protective Performance Footwear:** Disruptive innovation opportunity: Develop advanced materials and technologies to enhance durability and comfort in protective footwear. - **Enhanced Support Shoes:** Disruptive innovation opportunity: Create innovative shoe designs that provide enhanced support for the lower ankle. - **Speed-lacing System:** Disruptive innovation opportunity: Develop automated or smart speed-lacing systems to improve convenience and ease of use in footwear. ### Industries Being Reshaped - **Athletic Footwear:** Disruptive innovation opportunity: Introduce innovative features and technologies to enhance performance and comfort in athletic footwear. - **Sports Gear Manufacturing:** Disruptive innovation opportunity: Incorporate advanced materials and technologies into sports gear manufacturing processes to improve durability and functionality. - **Health and Wellness:** Disruptive innovation opportunity: Explore footwear innovations that support foot health and overall wellness, particularly for those with active lifestyles. ## Related on Trend Hunter - [Springy Off-Road Trail Sneakers](https://www.trendhunter.com/trends/on-cloudsurfer-trails.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md) - [Trail-Ready Urbanite Sneakers](https://www.trendhunter.com/trends/on-cloud-6-geo-waterproof.md) - [Agile Elite Runner Sneakers](https://www.trendhunter.com/trends/on-running-cloudultra.md) - [Intense Gym Training Sneakers](https://www.trendhunter.com/trends/on-cloudpulse-pro.md) - [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md) - [Pillowy Performance Sneakers](https://www.trendhunter.com/trends/on-cloudnova-2.md) - [Responsive Marathon-Ready Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike.md) - [Maximalist Technical Training Sneakers](https://www.trendhunter.com/trends/cloudmonster-hyper.md)