# Touchscreen Travel Collages On Broadway Collects Data from Social Media on the Best of NYC By Laura McQuarrie | Published 2015-03-21 | World Source: Trend Hunter, https://www.trendhunter.com/trends/on-broadway References: [psfk](http://www.psfk.com/2015/03/on-broadway-social-media-stats-check-ins-new-york-library.html) & [on-broadway.nyc](http://on-broadway.nyc/) There are tons of books, guides and even apps to help you discover some of the best spots around New York City, but On [Broadway](https://www.trendhunter.com/trends/legend-of-the-seas) is one of the coolest and most high-tech ways to get a sense of the city's flavor. On Broadway collects images and location data from social media, sourcing from networks like [Instagram](https://www.trendhunter.com/trends/sseennapp), Foursquare, Twitter and [Google Street View](https://www.trendhunter.com/trends/intellino-signamic). Rather than sharing this information in the form of graphs, maps and numbers, this compendium of data is all visual, making it ultra easy to digest and discover through a touchscreen format. Using American census data from millions of taxi rides that have been taken in the city, On Broadway is also able to see the routes that are most frequented for pick-ups and drop-offs. People in New York will get a chance to play with On Broadway as part of the New York Public Library’s Public Eye: 175 Years of Sharing Photography exhibit, which lasts through to 2016. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 31% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Visual Data Aggregation:** Companies can utilize visual data aggregation technologies to analyze and present a large amount of data in an easily-digestible format for consumers. - **Location-based Social Content Gathering:** Social media platforms can invest in better location-based social content gathering to improve mapping data and tourism recommendation advancements. - **Data-driven Tourism:** Travel companies can explore data-driven tourism, where location-based data is used to guide tourists to the best and most popular attractions based on social media posts. ### Where This Applies - **Tourism:** Tourism companies can use On Broadway's social media aggregating technology and visual format to create tourist guides that allow travelers to easily discover and navigate tourist areas in a new city. - **Social Media:** Social media platforms can invest in better location-based social content gathering and visual data aggregation technologies to improve mapping data and tourism recommendation advancements. - **Tech Exhibitions:** Technology exhibitions like the New York Public Library’s Public Eye can showcase new methods of data aggregation and interpretation through projects like On Broadway to inspire and educate other industries. ## Related on Trend Hunter - [City Exploration Apps](https://www.trendhunter.com/trends/social-exploration-app.md) - [County-Focused Discovery Apps](https://www.trendhunter.com/trends/saratoga.md) - [Child-Forward Travel Planning Kits](https://www.trendhunter.com/trends/trip-jones.md) - [Real-Time App-Based City Guides](https://www.trendhunter.com/trends/the-welcome-app.md) - [Travel Story Visuals](https://www.trendhunter.com/trends/travel-wrapped.md) - [Accessible Subway QR Codes](https://www.trendhunter.com/trends/colorful-qr-codes.md) - [Engaging Travel Maps](https://www.trendhunter.com/trends/travel-maps.md) - [Audio Guide Tourism Apps](https://www.trendhunter.com/trends/audio-guide.md) - [Interactive Travel Showcases](https://www.trendhunter.com/trends/sseennapp.md)