# Botanically-Powered Alcohol-Free Beers ON BEER is Alcohol-Free But Offers a Buzz Using Botanicals By Michael Hemsworth | Published 2025-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/on-beer References: [retailtimes](https://retailtimes.co.uk/dry-january-is-boring-meet-the-brand-making-it-drizzly-on-beer/) & [on-beer](https://on-beer.com/?srsltid=AfmBOopjJ3-i_s0H_bFLqvACGkxZziI0arpgalW_v_PEzmlfSeROeu49)  [ON](https://www.trendhunter.com/trends/grow-on-the-go) [BEER](https://www.trendhunter.com/trends/not-beer-vibed) is an [alcohol-free beer](https://www.trendhunter.com/trends/hopbucha) created with a new kind of drinking experience in mind that offers a buzz using the power of botanicals. The product is reported to have proven effects that are made possible thanks to 11-grams of active botanicals that will boost the mood of the person, help them relax and even aid socialization. The drink comes in with a less than 0.5% ABV and was shown through university-led trials to deliver a genuine uplift for as many as 90% of participants. ON BEER is perfect for helping consumers to avoid alcohol and hangovers, while keeping the social aspects of drinking in the mix. The product is available in the UK and boasts a crisp IPA profile. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 74% | Activity: 87% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Natural Mood-enhancers:** Functional beverages are innovating by incorporating mood-enhancing botanicals, harnessing natural ingredients to replicate effects typically associated with alcohol. - **Alcoholic Beverage Alternatives:** The growing demand for alcohol-free beverages that don't compromise on social drinking experiences is driving new product development in this space. - **University-led Product Validation:** Academic collaborations are bolstering product credibility, as evidenced by university-led trials underscoring the efficacy of novel formulations like ON BEER. ### Industries Being Reshaped - **Functional Beverage Industry:** A surge in consumer appetite for health-conscious drinks is redefining the beverage landscape, with functional beverages offering various benefits beyond mere hydration. - **Herbal Supplement Market:** The integration of botanicals into consumable products like alcohol-free beers is expanding the market for herbal supplements into new categories. - **Non-alcoholic Beverage Sector:** Innovation within the non-alcoholic sector is accelerating, driven by consumer preferences for low-ABV or zero-alcohol alternatives that still provide the desired sensory experience. ## Related on Trend Hunter - [Functional Alcohol-Free Beers](https://www.trendhunter.com/trends/brewdog-mello.md) - [Non-Alcoholic Botanical Spritzes](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo.md) - [Functional Terpene Beverages](https://www.trendhunter.com/trends/buuz.md) - [Flavor-Driven Alcohol-Free Beers](https://www.trendhunter.com/trends/1664-bire-00.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Alcohol-Free Functional Mushroom Beers](https://www.trendhunter.com/trends/high-dry-lager.md) - [Sessionable Low-Alcohol Beers](https://www.trendhunter.com/trends/chilly-ones-beer.md) - [Alcohol-Free Beer Enhancers](https://www.trendhunter.com/trends/yops-natural-fragrance-solution.md) - [Tropical Alcohol-Free Beers](https://www.trendhunter.com/trends/nirvana-buttercup.md)