# RTD Sea Moss Beverages OMOSS Will Usher in a New Wave of Functional Hydration in the UK By Georgia Wray Norsten | Published 2025-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/omoss References: [omoss](https://www.omoss.co.uk/password) & [instagram](https://www.instagram.com/omossuk/?api=%E6%B1%89%E8%AF%BA%E5%A8%81%E6%89%BE%E5%B0%8F%E5%A7%90%E4%B8%8A%E9%97%A8%E6%9C%8D%E5%8A%A1%E9%A2%84%E7%BA%A6v%E4%BF%A18764603%E2%96%B7%E6%B1%89%E8%AF%BA%E5%A8%81%E6%89%BE%E5%B0%8F%E5%A7%90%E5%85%A8%E5%A5%97%E4%B8%8A%E9%97%A8%E6%9C%8D%E5%8A%A1%E2%96%B7%E6%B1%89%E8%AF%BA%E5%A8%81%E6%89%BE%E5%B0%8F%E5%A7%90%E7%BA%A6%E5%B0%8F%E5%A6%B9%E4%B8%8A%E9%97%A8%E6%9C%8D%E5%8A%A1%E2%96%B7%E6%B1%89%E8%AF%BA%E5%A8%81%E6%89%BE%E5%B0%8F%E5%A7%90%E6%9C%8D%E5%8A%A1%E8%81%94%E7%B3%BB%E6%96%B9%E5%BC%8F%E2%96%B7%E6%B1%89%E8%AF%BA%E5%A8%81%E6%89%BE%E5%B0%8F%E5%A7%90%E4%B8%8A%E8%AF%BE%E7%BA%A6%E5%B0%8F%E5%A6%B9%E7%89%B9%E6%AE%8A%E4%B8%8A%E9%97%A8%E6%9C%8D%E5%8A%A1.cgjh)  'OMOSS,' the UK’s first ready-to-drink (RTD) sea moss beverage, officially launches in June, ushering in a new wave of functional hydration built around nature’s most nutrient-dense superfood. Recognized as Best New Organic Drink Product at the 2025 Natural & Organic Innovation Awards, OMOSS features 50% organic Irish sea moss extract in every bottle, offering a modern, flavorful format for a centuries-old wellness staple. Founded by former pro-athlete Marley Finn, OMOSS is tailored for contemporary health-conscious consumers seeking plant-based, clean-label beverages. The brand launches with three botanical-rich flavors -- 'Pure,' '[Mango](https://www.trendhunter.com/trends/daily-dose-juices)' (with Lion’s Mane), and '[Pomegranate](https://www.trendhunter.com/trends/smirnoff-crush-blueberry-pomegranate)' (with Ashwagandha) -- each developed in collaboration with top UK food scientists to ensure maximum efficacy and taste without artificial additives or refined sugar. Harvested sustainably from Ireland’s Atlantic coast and blended with reverse osmosis water, OMOSS drinks provide key micronutrients for gut health, immunity, and skin vitality. The brand also partners with [Project Zero](https://www.trendhunter.com/trends/project-ad-life-insurance), donating 4.4% of profits toward ocean conservation. OMOSS will be open for pre-order in June at www.omoss.co.uk. Image Credit: OMOSS ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 91% | Activity: 89% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Hydration:** The surge in plant-based beverages like RTD sea moss drinks meets rising demand for clean-label and eco-conscious hydration options. - **Functional Superfood Drinks:** Functional beverages incorporating superfoods such as Irish sea moss cater to health-conscious consumers interested in nutrient-dense, convenient solutions. - **Eco-conscious Beverage Production:** The emphasis on sustainability through sourcing and partnerships addresses consumer concerns about environmental impact in product manufacturing. ### Where This Applies - **Beverage Manufacturing:** Beverage producers are exploring innovative ingredients like sea moss to diversify offerings and meet consumer preferences for health and sustainability. - **Health and Wellness:** The health and wellness industry sees a trend in superfood-infused beverages that promise added benefits like improved gut health and immunity. - **Sustainable Consumer Goods:** Products integrating sustainability in their production process, from sourcing to profits, capture the growing eco-conscious market segment. ## Related on Trend Hunter - [Nutritious Sea Moss Beverages](https://www.trendhunter.com/trends/sea-moss-drink.md) - [Marine Plant-Based Beverages](https://www.trendhunter.com/trends/marine-plantbased-beverages.md) - [Irish Sea Moss Supplements](https://www.trendhunter.com/trends/irish-sea-moss-supplement.md) - [Energizing Sea Moss Shots](https://www.trendhunter.com/trends/sea-moss-energy.md) - [Sea Moss-Powered Drink Mixes](https://www.trendhunter.com/trends/sea-moss-refresher.md) - [Wellness-Promoting Fruit Drinks](https://www.trendhunter.com/trends/rebbl-1.md) - [Functional Sea Moss Gels](https://www.trendhunter.com/trends/moss-gel.md) - [Ocean-Powered Matcha Drinks](https://www.trendhunter.com/trends/oomee-matcha.md) - [Oat-Powered Breakfast Products](https://www.trendhunter.com/trends/moma-foods.md)