# Hungry Beast Branding Omnomnom Snack Packaging Appeals to Adolescent Monsters By Amelia Roblin | Published 2014-02-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/omnomnom-snack-packaging References: [lovelypackage](http://lovelypackage.com/student-work-anastasia-ovsyannikova/) & [behance.net](https://www.behance.net/gallery/OMNOMNOM-Meat-snacks/13635315) What would be your opinion of this product line based on your first impression of Omnomnom snack packaging? The single-serving munchies are hypothetical [meat chips](https://www.trendhunter.com/trends/mrbeast-partners) targeted at growing children and adolescents that generally like in-your-face marketing and unhealthy edibles. It may surprise you to discover that the contents of these sachets are a great deal more wholesome than the treats that surround them on the convenience store shelf. Typically, food producers and designers opt for earthy or simple-looking labels to communicate healthiness and purity of ingredients, but Anastasia Ovsyannikova did not do this. Omnomnom snack packaging was covered in [bold colors and punchy graphics](https://www.trendhunter.com/trends/sesame-workshop) with peculiar characters to give the brand personality. This is nutritious food disguised for adolescent digestion. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 56% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Bold Packaging:** Disruptive innovation opportunity: Create unique and eye-catching packaging designs that stand out on store shelves. - **Personality-driven Branding:** Disruptive innovation opportunity: Develop brands with quirky characters and engaging stories to appeal to target audiences. - **Hidden Healthiness:** Disruptive innovation opportunity: Package nutritious food in unconventional and unexpected ways to attract health-conscious consumers. ### Who This Affects Most - **Food Packaging:** Disruptive innovation opportunity: Explore innovative packaging materials and designs to create unique and memorable food packaging solutions. - **Snack Food:** Disruptive innovation opportunity: Develop healthier snack options for children and adolescents that combine appealing flavors with nutritional value. - **Graphic Design:** Disruptive innovation opportunity: Utilize bold colors, punchy graphics, and quirky characters to create visually captivating brand identities. ## Related on Trend Hunter - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Creepy Autumnal Snack Packaging](https://www.trendhunter.com/trends/walkers-halloween-packs.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md)