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# Artisan Trail Mix Chocolate Bars
Omnom’s SuperChocoBerryBarleyNibblyNuttylicious Bar is Crunchy

By Jana Pijak | Published 2020-09-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/omnom
References: [omnomchocolate](https://www.omnomchocolate.com/products/superchocoberrybarleynibblynuttylicious)

Omnom’s SuperChocoBerryBarleyNibblyNuttylicious bar is a [superfood-infused dark chocolate treat](https://www.trendhunter.com/trends/superfoodinfused-chocolate-bites). The bar consists of organic Tanzanian cocoa beans and a sprinkling of salted almonds, cacao nibs, cranberries and puffed Icelandic barley. The result is a crunchy bar that draws inspiration from trail mixes and granola breakfast snacks.

In addition to satisfying one's sweet tooth, the artisan bar is also a great afternoon pick-me-up and an energy bar substitute for outdoor excursions.

Specializing in [artisan small-batch chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bars), Omnom is a chocolate maker based in Reykjavik, Iceland. Co-founded by former chef Kjartan Gíslason, the company focuses on bean-to-bar chocolate production and offers treats that fuse great taste with premium ingredients. Each of its bars is packed with nutrients and is ethically produced, making it a socially responsible choice for consumers.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 38% | Activity: 48% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Superfood-infused Chocolate:** Opportunity to create chocolate bars that incorporate healthy, nutrient-rich ingredients to appeal to health-conscious consumers.
- **Trail Mix-inspired Snacks:** Chance to develop snacks and bars that mimic the flavors and textures of trail mixes for a convenient, on-the-go treat.
- **Bean-to-bar Chocolate Production:** Potential for businesses to focus on the entire chocolate production process, from sourcing beans to creating the finished product, to ensure quality and control over ingredients.

### Industries Being Reshaped

- **Chocolate:** Incorporate superfoods and trail mix-inspired ingredients into chocolate bars to meet the demand for healthier and more unique chocolate options.
- **Snack Food:** Create trail mix-inspired snacks and energy bars that offer a combination of flavors and textures similar to the popular trail mix, appealing to consumers looking for convenient and nutritious snacks.
- **Food Production:** Focus on bean-to-bar production processes in the chocolate industry, ensuring the quality and integrity of ingredients used and appealing to consumers who value transparency and ethical sourcing.

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