# Artisanal Summertime S'mores Kits The Omnom Chocolate S’mores Kit Packs All the Dessert Essentials By Michael Hemsworth | Published 2021-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/omnom-chocolate-smores-kit References: [candyindustry](https://www.candyindustry.com/articles/89841-omnom-chocolate-introduces-smores-kit) & [omnomchocolate](https://omnomchocolate.com/) The Omnom Chocolate S’mores Kit is a new summertime dessert kit from the Iceland-based brand that will provide consumers with a high-quality way to create premium treats from the comfort of home or the campsite. The kit includes the brand's [Caramel Bar](https://www.trendhunter.com/trends/milk-chocolate-with-caramel) that was originally launched as a special edition for Reykjavik Pride but has since gone on to become a permanent offering with signature rainbow branding. The chocolate bar with its glittering chunks of caramel within is positioned to put a perfect new spin on the [campfire treat](https://www.trendhunter.com/trends/smores-chocolate-bar), which is further enhanced with [four artisanal marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow) and eight oat cookies crafted by local Icelandic bakery Brauð & Co. The Omnom Chocolate S’mores Kit is available from the brand online and is priced at $24.99. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 35% | Activity: 43% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Artisanal Dessert Kits:** Providing consumers with high-quality, unique dessert experiences from the comfort of their own homes. - **Local Food Collaborations:** Partnering with local bakeries and confectionaries to create unique, locally-sourced food products. - **Rainbow Branding:** Incorporating rainbow branding to appeal to LGBTQ+ consumers and contribute to Pride movements. ### Who This Affects Most - **Food and Beverage:** Introducing unique and premium dessert kits to the market through collaboration with local bakeries. - **Confectionery:** Partnering with chocolatiers, bakeries and local businesses to provide unique dessert experiences. - **Marketing:** Developing promotional and advertising strategies that cater to the LGBTQ+ community and involve Pride promotions. ## Related on Trend Hunter - [High-End Campfire Dessert Kits](https://www.trendhunter.com/trends/campfire-smores-collection.md) - [Elevated Campfire Treat Kits](https://www.trendhunter.com/trends/hilliards-chocolates.md) - [Branded All-in-One S'mores Kits](https://www.trendhunter.com/trends/hersheys-smores-variety-kit.md) - [Grown-Up S'mores Kits](https://www.trendhunter.com/trends/smores-skillet-kit.md) - [S'mores-Themed Dessert Ranges](https://www.trendhunter.com/trends/maud-borup.md) - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [Allergen-Free S’mores Kits](https://www.trendhunter.com/trends/summer-smores-kit.md) - [Crispy Campfire Confection Snacks](https://www.trendhunter.com/trends/smores-pretzel-crisps.md) - [Nostalgic Campfire Cookies](https://www.trendhunter.com/trends/plantbased-smores-cookie.md)