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# Warming Thermal-Reflective Jackets
Columbia Sportswear's Omni-Heat Infinity Tech Retains Body Heat

By Laura McQuarrie | Published 2021-09-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/omniheat-infinity
References: [newswire](https://www.newswire.ca/news-releases/columbia-sportswear-unveils-the-gold-standard-in-warmth-with-new-omni-heat-tm-infinity-technology-847621414.html) & [columbiasportswear](http://www.columbiasportswear.ca)

[Columbia Sportswear's](https://www.trendhunter.com/trends/intuitive-machines-lunar-launch) Omni-[Heat](https://www.trendhunter.com/trends/endor-collection) Infinity technology represents the next generation of thermal-reflective warmth and it introduces a brand-new new gold metallic lining that's engineered for warmth and breathability. The technology was inspired by the reflective technology used by [NASA](https://www.trendhunter.com/trends/martian-aerogel-jacket) and it's optimized to retain body heat in a way that allows jackets to remain exceptionally comfortable and lightweight.

Beyond appearing in more than 60 styles of jackets, this cutting-edge technology from Columbia Sportswear will also be introduced to boots and accessories, marking one of the company's largest launches yet. Standout pieces include the Titan Pass Double Wall Hybrid Jacket with multilayered construction that blocks wind and rain while trapping heat, as well as the mountain-ready Aerial Ascender Jacket, which allows plenty of stretch and mobility.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 65% | Activity: 78% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### Why This Trend Is Growing

- **Omni-heat Infinity Technology:** Columbia Sportswear's newly introduced Omni-Heat Infinity technology can be integrated into other industries such as automotive or aerospace for temperature regulation.
- **Thermal-reflective Wearables:** The integration of Omni-Heat Infinity technology into wearables such as gloves and hats can lead to new, innovative designs for cold weather gear.
- **Multilayered Protective Clothing:** The Titan Pass Double Wall Hybrid Jacket's construction can be applied to industries such as outdoor construction or hazardous material handling for enhanced safety and protection.

### Industries Being Reshaped

- **Outdoor Clothing:** Omni-Heat Infinity technology creates an opportunity for outdoor clothing companies to produce warmer, more durable gear for extreme weather conditions.
- **Automotive:** The thermal-reflective properties of Omni-Heat Infinity technology can be applied to automotive heating and cooling systems to regulate temperature and create more efficient vehicles.
- **Construction:** The Titan Pass Double Wall Hybrid Jacket's multilayered construction can be applied to construction gear for improved protection against the elements and hazards.

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