# Rugged American-Inspired Menswear The OMNIGOD SS18 Collection is Detailed with Cuts and Layers By Amy Duong | Published 2018-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/omnigod References: [hypebeast](https://hypebeast.com/2018/2/omnigod-2018-spring-summer) & [omnigod-webshop.jp](http://omnigod-webshop.jp/) The newest [OMNIGOD](https://www.trendhunter.com/trends/omnigod-x-alex-mill) collection for Spring/Summer 2018 prepares for the warmer weather with a series of lightweight and breathable pieces. The Japanese label is often recognized for its denim items but this time, the brand takes on a [rugged Americana influence](https://www.trendhunter.com/trends/beams-plus-spring). There is an offering of relaxed staples, crafted with lightweight fabrics and unique cuts to be more seasonally appropriate. Drawing ideas from the label's previous Fall/Winter 2017 collection, OMNIGOD reintroduced [layered aprons and organic materials](https://www.trendhunter.com/trends/graphpaper-yoke)—this time, with more weather-appropriate alterations. The shirts come with neutral tones and wide collars, while the sweaters and t-shirts have slouchy cut details. Some key items from the collection are the denim shirt accented with a quarter-zip detail, a striped D-ring belt and cropped ankle pants. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 10% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Rugged American-inspired Menswear:** Opportunity for disruptive innovation: Develop sustainable and eco-friendly materials for rugged American-inspired menswear. - **Lightweight and Breathable Fashion:** Opportunity for disruptive innovation: Create innovative lightweight and breathable fabrics for fashion pieces. - **Unique Cuts and Layered Aprons:** Opportunity for disruptive innovation: Explore new cutting techniques and innovative ways to layer aprons in fashion design. ### Who This Affects Most - **Fashion Retail:** Opportunity for disruptive innovation: Integrate technology to enhance the in-store shopping experience and provide personalized recommendations based on customer preferences. - **Sustainable Textile Manufacturing:** Opportunity for disruptive innovation: Develop new sustainable manufacturing processes and materials for the production of eco-friendly fashion items. - **Fashion Design:** Opportunity for disruptive innovation: Embrace 3D printing technology to create unique and customized fashion pieces with intricate details. ## Related on Trend Hunter - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Seasonal Apparel Lines](https://www.trendhunter.com/trends/timberline.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Collaborative Stylish Relaxed Outerwear](https://www.trendhunter.com/trends/oamc-and-fragment.md) - [Spring-Ready Technical Danish Fashion](https://www.trendhunter.com/trends/fce-2.md)