# Millennial Pink Perfumes Bulgari's Omnia Pink Sapphire Boasts an Effervescent, Whimsical Scent By Laura McQuarrie | Published 2018-05-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/omnia-pink-sapphire References: [byrdie](https://www.byrdie.com/bulgari-omnia-pink-sapphire-fragrance-review--5af4c3d480879?utm_campaign=article-share&utm_source=share-button&utm_medium=earned-share) & [bulgari](https://www.bulgari.com/en-us/omnia-pink-sapphire) Luxury Italian jewelry house [Bulgari](https://www.trendhunter.com/trends/teainspired-scents) just introduced its newest fragrance, Omnia Pink Sapphire, and it is one that's specifically been launched for the Millennial consumer. In terms of scent, the product is said to be a "[festive floral eau de toilette](https://www.trendhunter.com/trends/happy-tears-eau-de-parfum) capturing the essence of the frangipani, sparkling pink pomelo and vanilla musk." Appealing to the Millennial's ever-present wanderlust, Bulgari also describes that the youthful, vibrant scent reminds of Tahini and Polynesia. [Madison Beer](https://www.trendhunter.com/trends/madison-chock), Amanda Steele and Margaret Zhang have been named as the three muses and ambassadors for the new Bulgari fragrance, who also star in the #JustDareBulgari movement. While the brand has previously launched plenty of celebrity-faced campaigns, the female influencers working with Bulgari are helping to intrigue and inspire other women to experience life's novelties in a carefree way. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 24% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Millennial Fragrances:** Opportunity for creating fragrances targeted specifically towards the Millennial consumer, capturing their unique preferences and lifestyle. - **Influencer Marketing Campaigns:** Disruptive innovation opportunity by leveraging female influencers to inspire and engage consumers in a more authentic way. - **Experiential Scent Experiences:** Potential for creating immersive, multi-sensory experiences centered around fragrances, providing customers with a unique and memorable brand interaction. ### Who This Affects Most - **Luxury Fragrance:** Disruptive innovation potential in leveraging luxury branding and unique fragrance profiles to target and appeal to Millennial consumers. - **Fashion and Beauty Retail:** Opportunity for retailers to collaborate with fragrance brands and influencers to create engaging, immersive experiences that drive foot traffic and sales. - **Social Media Marketing:** Opportunity for social media marketing agencies to leverage influencers and create impactful campaigns that resonate with Millennial consumers. ## Related on Trend Hunter - [Summer-Ready Tea-Inspired Fragrances](https://www.trendhunter.com/trends/teainspired-scents.md) - [Mood-Elevating Fruity Fragrances](https://www.trendhunter.com/trends/phlur-mood-ring.md) - [Evocative Everyday Fragrances](https://www.trendhunter.com/trends/modern-magic.md) - [Expressive Individualistic Fragrances](https://www.trendhunter.com/trends/perfect-nonsense.md) - [Fruity-Floral Perfume Oils](https://www.trendhunter.com/trends/watermelon-peony-perfume-oil.md) - [Sparkling Rose Fragrances](https://www.trendhunter.com/trends/steve-madden-rose-goldie.md) - [Youth-Friendly Non-Irritating Fragrances](https://www.trendhunter.com/trends/everedens-new-scent-category.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/carnivale.md) - [Revitalized Brand Fragrances](https://www.trendhunter.com/trends/juicy-couture-4.md)