# Versatile Deli-Ready Cling Films Omni Xtra+ Cling Film has Improved Recyclability By Michael Hemsworth | Published 2023-11-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/omni-xtra-cling-film References: [foodbev](https://www.foodbev.com/news/berry-global-unveils-omni-xtra-cling-film/)  The Omni Xtra+ cling film has been unveiled by Berry Global as a new version of the brand's [polyethylene (PE) film](https://www.trendhunter.com/trends/innate-tf-220-precision) crafted with the fresh food market in mind. The film is being touted as an alternative to polyvinyl chloride (PVC) films, and boasts a versatile profile that can be used on fruits, vegetables, meat, poultry, bakery and deli products. The film is reported to have improved elasticity, a consistent level of stretching behavior and an improved resistance to impact. The film also features [improved recyclability](https://www.trendhunter.com/trends/sappi-paper-packaging) to give it a more sustainable edge over the competition. R&D Manager of [Berry Global Flexible Films](https://www.trendhunter.com/trends/flexible-plastic-tubes) Benjamin Hendriks spoke on the Omni Xtra+ cling film saying, "Our Omni Xtra+ film represents a significant technical advance over previous versions, mirroring the performance of PVC in terms of usability and clarity whilst lowering packaging weights for improved yields. In addition, its enhanced performance and presentation provide customers with effective product protection and maximum on-shelf appeal while meeting consumer demands for more sustainable pack formats and helping companies achieve their own sustainability goals, particularly by avoiding hard-to-recycle PVC films.” ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 15% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Improved Recyclability of Cling Films:** The Omni Xtra+ cling film features improved recyclability, offering a more sustainable alternative to PVC films. - **Versatile Application of Cling Films:** The Omni Xtra+ cling film can be used on fruits, vegetables, meat, poultry, bakery, and deli products, providing a versatile solution for the fresh food market. - **Enhanced Performance and Presentation of Cling Films:** The Omni Xtra+ cling film offers enhanced performance and presentation, ensuring effective product protection and maximum on-shelf appeal. ### Industries Being Reshaped - **Food Packaging Industry:** The Omni Xtra+ cling film disrupts the food packaging industry with its improved recyclability and versatile application, addressing sustainability concerns while providing a reliable solution for fresh food preservation. - **Sustainable Packaging Industry:** The Omni Xtra+ cling film is a disruptive innovation within the sustainable packaging industry, offering improved recyclability and reduced packaging weights, meeting consumer demands for more sustainable pack formats. - **Flexible Films Industry:** The Omni Xtra+ cling film introduces a disruptive innovation within the flexible films industry by mirroring the performance of PVC film in terms of usability and clarity while lowering packaging weights, providing improved yields for businesses. ## Related on Trend Hunter - [Omni-Compatible Food Packaging Covers](https://www.trendhunter.com/trends/km-packaging-kpeel-4g.md) - [Controlled Film Packagings](https://www.trendhunter.com/trends/propafilm.md) - [Highly Recyclable Packaging Films](https://www.trendhunter.com/trends/sdpack-carbonlite.md) - [Low-Density Ice Cream Packaging](https://www.trendhunter.com/trends/propafilm-vl40.md) - [Sustainable Medical Packaging](https://www.trendhunter.com/trends/coveris-1.md) - [Freshness-Enhancing Packaging Films](https://www.trendhunter.com/trends/lidding-film.md) - [High-Function Fish Packaging](https://www.trendhunter.com/trends/sudpack.md) - [Paper-Based Recyclable Packaging](https://www.trendhunter.com/trends/recoflex.md) - [Recyclable Grated Cheese Packages](https://www.trendhunter.com/trends/fullyrecyclable-grated-cheese-packaging.md)