# Probiotic-Infused Milk Powders OMNI AAA Group Recently Launched the New OMNI Probiotic By Grace Mahas | Published 2022-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/omni-probiotic References: [digitaljournal](http://digitaljournal.com/pr/omni-aaa-offers-probiotics-powder-that-boosts-immune-system) & [omnigroup.my](https://www.omnigroup.com.my/?lang=en)  MNI AAA Group, the Taiwan-based natural health brand, recently expanded its portfolio with the introduction of the new OMNI Probiotic. The new offering is a [colostrum milk powder](https://www.trendhunter.com/trends/grassfed-colostrum-powder) that, according to the brand, contains [10 billion probiotics](https://www.trendhunter.com/trends/uro-metabolism-probiotic) per pack. Moreover, OMNI Probiotic is also high in VitaD yeast -- a natural source of vitamin D that is vegetarian -- as well as bovine colostrum. Probiotics have become more popular in recent years as their health benefits become more widely known. The microorganisms help prevent various illnesses and improve the body's adaptive immune response. Notably, while probiotics are extremely nourishing to the body, most probiotics ingested don't survive the stomach. To overcome this, OMNI Probiotic used a [matrix double-layer embedding technology](https://www.trendhunter.com/trends/balchem-stabilipro) that offers the probiotics two layers of protection to ensure they reach the intestinal tract. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 73% | Activity: 94% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Probiotic Milk Powders:** Specializing in probiotic milk powder products provides an opportunity for innovation in the growing market of natural and health-conscious food. - **Matrix Double-layer Embedding Technology:** Developing new technology that helps protect probiotics from the stomach's acidic environment provides disruptive potential for businesses looking to improve the efficacy of probiotic products. - **Vegan-friendly Probiotic Sources:** The use of vegetarian and vegan-friendly probiotic sources in products provides the potential for businesses to tap into new markets and offer more diverse options for consumers. ### Industries Being Reshaped - **Health Supplements:** Expanding product offerings in the health supplement industry to include probiotic-infused milk powders provides a potential opportunity for exponential growth. - **Food and Beverage:** Incorporating probiotics into food and beverage products provides an opportunity for businesses to offer healthy, functional food products that appeal to health-conscious consumers. - **Nutraceuticals:** Developing new probiotic-based nutraceuticals provides the potential for businesses to create effective and innovative health products that support overall wellness. ## Related on Trend Hunter - [Probiotics-Powered Chocolate Lattes](https://www.trendhunter.com/trends/chocolate-latte-with-probiotics.md) - [Advanced Synbiotic Formulations](https://www.trendhunter.com/trends/bp-nutriscience.md) - [Versatile Probiotic Ingredients](https://www.trendhunter.com/trends/novozymes-prosilience-hu58.md) - [Synbiotic Baby Formulas](https://www.trendhunter.com/trends/lallemand-health-solutions.md) - [Probiotic-Powered Matcha Lattes](https://www.trendhunter.com/trends/matcha-latte-with-probiotics.md) - [Immunity-Boosting Colostrum Capsules](https://www.trendhunter.com/trends/colostrum-capsules.md) - [Minimalist Probiotic Supplements](https://www.trendhunter.com/trends/probiotic-supplements1.md) - [Whole-Body Probiotic Supplements](https://www.trendhunter.com/trends/whole-body-probiotic.md) - [Priobiotic-Rich Supplements](https://www.trendhunter.com/trends/supergreens-blends.md)