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# Minimal Gum Sole Basketball Shoes
New Balance Brings Minimal Design to the OMN1S Sneaker

By Amy Duong | Published 2020-10-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/omn1s
References: [hypebeast](https://hypebeast.com/2020/10/new-balance-omn1s-white-phantom-black-bbomnxv1-36186)

New Balance unveils new iterations of its signature OMN1S sneaker model for the season with two colorway options. This time around, the sportswear label ensures that customers have style versatility. With the selection of either Phantom Black of classic white, the minimal designs are suitable on and off the court.

The upper features a wide lacing system that is further reinforced by the branded strap wrapped around for added security during performance. The silhouette also feature technical elements to ensure that wearers can be practical. The upper is made using FitWeave, which is a three dimensional Ultra Heel construction that provides a comfortable fit. It also sits on top of a full length FuelCell midsole foundation for speed and bounce.

Image Credit: New Balance

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 81% | Activity: 56% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Minimal Design:** Opportunity for companies to create sleek and minimalist designs in various industries.
- **Versatile Footwear:** Potential for brands to develop shoes that can be worn both on and off the court.
- **Technical Performance:** Innovation possibilities for incorporating technical elements into footwear for enhanced practicality.

### Sectors Adopting This

- **Sportswear:** Opportunity for sportswear brands to create minimal gum sole basketball shoes with versatile designs.
- **Footwear:** Potential for footwear companies to introduce minimal gum sole basketball shoes for various occasions.
- **Athletic Equipment:** Innovation possibilities for athletic equipment manufacturers to incorporate technical elements into basketball shoes for improved performance.

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