# Dragon-Inspired Fantasy Libations Enjoy Game of Thrones with Ommegang Brewery's Fire and Blood Ale By Mesel Isaac | Published 2014-02-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ommegang-brewery References: [hiconsumption](http://hiconsumption.com/2014/02/game-of-thrones-fire-and-blood-red-ale/) & [ommegang](http://www.ommegang.com/) With season four of Game of Thrones set to premier on April 6th, Ommegang Brewery is releasing their third batch of Game of Thrones-inspired beer. Called Fire and Blood Red Ale, this [Game of Thrones beer](https://www.trendhunter.com/trends/15-pro-game-of-thrones) is named after the motto of House Targaryen. Ommegang Brewery states that Fire and Blood Red Ale was inspired by the character Daenerys Targaryen and her [three dragons](https://www.trendhunter.com/trends/distinctive-dragonthemed-books-dragonborn-features-illustrative-end-pages-a); Drogon, Rhaegal and Viserion. Three different labels were created, with each one proudly displaying one of Daenerys' dragons in all their winged glory. Fire and Blood Red Ale contains 6.8% alcohol and is available in 750ml bottles and 1/6 BBL kegs beginning in late March of 2014. That's just enough time get some before the series premiers. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 13% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Fantasy-inspired Beverages:** Opportunity for breweries and beverage companies to create unique and themed drinks inspired by popular fantasy franchises like Game of Thrones. - **Collaborative Branding:** Chance for breweries and media companies to collaborate on branded beverages that capitalize on the popularity of television shows and movies. - **Limited Edition Labels:** Trend of creating limited edition labels for beverages to attract collectors and fans of specific franchises and characters. ### Sectors Adopting This - **Brewery:** Opportunity for breweries to create innovative and unique beverages inspired by popular fantasy franchises. - **Beverage:** Opportunity for beverage companies to collaborate with media companies and create themed drinks based on popular television shows and movies. - **Collectibles:** Opportunity for collectibles industry to create and market limited edition beverage labels that appeal to fans of specific franchises, like Game of Thrones. ## Related on Trend Hunter - [Dragon-Themed Alcohol Collections](https://www.trendhunter.com/trends/cider-and-wine.md) - [TV Series Hot Sauces](https://www.trendhunter.com/trends/green-and-black-hot-sauces.md) - [Fantasy Series-Inspired Pizzas](https://www.trendhunter.com/trends/dragon-flame-pizza.md) - [Fantasy-Inspired Soap Collections](https://www.trendhunter.com/trends/dr-squatch-1.md) - [Thematic Dragon-Inspired Timepieces](https://www.trendhunter.com/trends/dragon-inspired-timepieces.md) - [Show-Inspired Coloring Books](https://www.trendhunter.com/trends/house-of-the-dragon-1.md) - [Fantasy Footwear Collaborations](https://www.trendhunter.com/trends/merrell-2.md) - [Fantasy-Series Inspired Eyewear](https://www.trendhunter.com/trends/diff-eyewear.md) - [Barrel-Aged Cinnamon Whiskies](https://www.trendhunter.com/trends/fireball-dragon-reserve.md)