# Travelling Yoga Apps Lululemon's 'Om-Finder' App is Made for On-the-Go Movement Enthusiasts By Jennifer Gosnell | Published 2013-06-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/omfinder References: [itunes.apple](https://itunes.apple.com/ca/app/id623568912) & [brit.co](http://www.brit.co/om-finder/) [Lululemon's](https://www.trendhunter.com/trends/lululemon-studio) 'Om-Finder' app is the perfect compliment to any yoga enthusiasts' smartphone. Whether you're looking for some drop-in yoga classes in your area, or are travelling and want to know of some yoga studios in your vicinity, the Om-Finder has got your yoga needs covered. As part of Lululemon's consistently-updated technological advancement, including its active presence across many social media sites, the Om-Finder marks its debut into the app world. Available only on the [Apple](https://www.trendhunter.com/trends/meditation) [iPhone](https://www.trendhunter.com/trends/sri-mandir) for the time being, Lululemon's entrance is a notable one. The brand has cornered the yoga market and become the definitive source for yoga wear and accessories, including mats, headbands and more. As a brand, it has taken on advertising not only a sport, but more importantly a lifestyle. The Om-Finder is a relevant addition to the brand's lifestyle image. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Mobile-friendly Fitness:** The rise of traveling yoga apps like Lululemon's 'Om-Finder' indicates a growing trend towards mobile-friendly fitness solutions. - **On-demand Wellness:** Yoga apps like 'Om-Finder' satisfy the need for on-demand wellness by providing users with information on nearby yoga studios while traveling. - **Brands Embracing Technology:** Lululemon's entry into the app world showcases the trend of brands embracing technology to enhance their customers' experience and stay relevant in the digital age. ### Sectors Adopting This - **Fitness Technology:** The rise of traveling yoga apps presents disruptive innovation opportunities for the fitness technology industry, including the development of more specialized fitness apps and wearable devices. - **Wellness Tourism:** Traveling yoga apps like 'Om-Finder' contribute to the growth of the wellness tourism industry by facilitating access to yoga studios and promoting active lifestyles while traveling. - **Athleisure Wear:** The integration of apps like 'Om-Finder' into fitness brands like Lululemon presents opportunities for the athleisure wear industry to incorporate technology and provide a more holistic fitness experience for customers. ## Related on Trend Hunter - [Hybrid Fitness Platforms](https://www.trendhunter.com/trends/lululemon-studio.md) - [Hotel Gym Review Apps](https://www.trendhunter.com/trends/hotel-gym-review-app.md) - [Complimentary Health Apps](https://www.trendhunter.com/trends/life-time-app.md) - [Yoga Habit Builders](https://www.trendhunter.com/trends/yoga-streaks.md) - [Sleek Workout Mirrors](https://www.trendhunter.com/trends/studio-mirror.md) - [Personalized Beauty Routine Apps](https://www.trendhunter.com/trends/face-yoga-app-luvly.md) - [Precise Alignment Yoga Mats](https://www.trendhunter.com/trends/omalas-align-pro-yoga-mat.md) - [Spiritual Wellness Apps](https://www.trendhunter.com/trends/sol-app.md) - [Hybrid Dance Apps](https://www.trendhunter.com/trends/zumba-app.md)