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# Diamond-Dotted Timepieces
The OMEGA Ladymatic is a Girls-Only Exclusive

By Michael Hines | Published 2010-11-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/omega-ladymatic
References: [blog.perpetuelle](http://blog.perpetuelle.com/index.php/limited-edition-watches/omega-ladymatic-is-relaunched/) & [omegawatches](http://www.omegawatches.com/news/international-news/international-news-detail/1548)

Diamonds truly are a girl's best friend, and the OMEGA Ladymatic definitely proves this idea true. This new watch from OMEGA is specifically for the girls and features diamonds instead of numbers on its face.

The OMEGA Ladymatic was unveiled at the Ritz Carlton in Beijing by Nicole Kidman herself. This watch will be insanely customizable with a reported 27 different variations available. Check out the OMEGA Ladymatic in the featured gallery and see this [blingtastic piece](https://www.trendhunter.com/trends/tiffany-co-watch-range) for yourselves.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 22% | Activity: 15% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Why This Trend Is Growing

- **Customizable Timepieces:** Opportunity for watch brands to offer a wide range of personalized options to cater to individual preferences and style.
- **Luxury Watches for Women:** Growing market for high-end watches specifically designed for women, utilizing diamonds and other precious gemstones.
- **Celebrity Endorsements for Luxury Brands:** Opportunity for luxury brands to partner with influential celebrities to create buzz and increase brand visibility.

### Industries Being Reshaped

- **Luxury Watch Industry:** Disruptive innovation opportunity for luxury watch brands to tap into the growing demand for high-end, customizable watches for women.
- **Jewelry Industry:** Opportunity for jewelry brands to collaborate with watch brands and integrate diamonds and gemstones into timepiece designs for women.
- **Celebrity Endorsement Industry:** Increasing demand for celebrity partnerships in the luxury sector, providing opportunities for brands to leverage the star power of celebrities to enhance brand image and desirability.

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