# Alternative Omega Dog Supplements WagWell Uses Ahiflower as a Plant-Based Source of Omegas By Laura McQuarrie | Published 2023-09-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/omega-dog-supplements References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/17459-new-dog-centric-brand-launches-honing-its-focus-on-sustainable-omega-supplements) & [wagwellpet](https://wagwellpet.com/)  Fish oils are commonly used in omega dog supplements but WagWell differentiates itself with a more sustainable alternative to marine-based omega sources. The dog wellness brand uses a proprietary blend of sustainably harvested ahiflower as a plant-based source of omegas to support the health of dogs' skin, coat and joints. “As my 10-year-old pug’s energy and mobility started to slow down," William Smolen, co-founder and chief executive officer of the brand, "I delved into the world of pet supplements to prolong her happy and healthy lifestyle and was disheartened by the limited clean options available to pet owners like myself." The brand's line of chewable supplements includes Ahiflower Omega Chews, as well as Mobility Chews and Allergy & Itch Chews, also formulated with ahiflower and other beneficial ingredients like spirulina and echinacea. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 43% | Activity: 56% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Plant-based Omegas:** WagWell uses ahiflower as a sustainable and plant-based source of omegas for dog supplements. - **Clean Pet Supplements:** WagWell offers clean and limited ingredient options for pet owners who are looking for healthier choices in dog supplements. - **Specialized Chewable Supplements:** WagWell provides specialized chewable supplements, including Omega Chews, Mobility Chews, and Allergy & Itch Chews, formulated with beneficial ingredients like spirulina and echinacea. ### Sectors Adopting This - **Pet Supplements:** The pet supplement industry can embrace the use of sustainable and plant-based omega sources like ahiflower to provide healthier options for pet owners. - **Dog Wellness:** The dog wellness industry can benefit from the development of clean and limited ingredient dog supplements that support the health and wellbeing of dogs. - **Chewable Supplements:** The chewable supplements industry can offer specialized options like Omega Chews, Mobility Chews, and Allergy & Itch Chews formulated with beneficial ingredients to target specific dog health concerns. ## Related on Trend Hunter - [Plant-Based Canine Joint Supplements](https://www.trendhunter.com/trends/wagwell-ahiflower-omega-oil.md) - [Seed-Based Omega Supplements](https://www.trendhunter.com/trends/vegan-omega-supplement.md) - [Protein-Packed Pet Supplements](https://www.trendhunter.com/trends/fera.md) - [Plant-Based Sustainable Supplements](https://www.trendhunter.com/trends/Omega-3-6-9.md) - [Superfood-Infused Pet Supplements](https://www.trendhunter.com/trends/bundle-x-joy.md) - [Fish-Free Omega Supplements](https://www.trendhunter.com/trends/megafood-omega-369.md) - [Hip-Helping Dog Supplements](https://www.trendhunter.com/trends/hiphelping-dog-supplement.md) - [Nutritious Dog Supplements](https://www.trendhunter.com/trends/open-farm-1.md) - [Plant-Based Pet Supplements](https://www.trendhunter.com/trends/pet-releaf-2.md)