# Dairy-Free White Chocolate Treats The Ombar Blonde Bar is Launching into Tesco in the UK By Michael Hemsworth | Published 2025-05-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ombar-blonde References: [kamcity](https://www.kamcity.com/namnews/products-promotions/ombar-launches-dairy-free-white-chocolate-bar-in-tesco/) & [ombar](https://www.ombar.com)  The [Ombar Blonde](https://www.trendhunter.com/trends/ombar-oat-mlk-bars) bar has been introduced by the British chocolate brand as a free-from bar that will offer fans of sweets with a new option to try out this season. The bar is crafted with a dairy-free recipe that boasts flavors of caramel and vanilla in each bite, while also maintaining an organic recipe that's Fair Trade and crafted with cocoa butter, desiccated coconut, Madagascan vanilla, chicory root and caramelized sugar. The vegan-friendly, organic bar is reported to have 50% less sugar than [traditional white chocolates](https://www.trendhunter.com/trends/kind-white-chocolate-raspberry) on the market and is arriving in the Free From aisle in [Tesco Extra](https://www.trendhunter.com/trends/choccy-bars) locations. Co-Founder Richard Turner spoke on the Ombar Blonde bar saying, "Ombar Blonde is our modern twist on traditional rich, creamy white chocolate. It started as a playful, limited-edition tribute to nostalgic flavours like Caramac and quickly gained a cult following with our loyal Ombar fans. We knew we had to make it a permanent addition, and now we are so excited it’s available for people to buy at Tesco Extra stores." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 10% | Activity: 10% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Dairy-free Chocolate Alternatives:** The rise of dairy-free chocolate alternatives reflects consumer demand for more inclusive and ethical confectionery options. - **Low-sugar Confectionery Innovations:** There's a growing trend in developing low-sugar sweet treats that offer the indulgence of traditional sweets with added health benefits. - **Nostalgia-inspired Flavors:** Consumer interest in nostalgia-inspired flavors is driving innovation in modern confectionery, blending fond memories with contemporary dietary preferences. - **Dairy-free Chocolate Alternatives:** The rise of dairy-free chocolate alternatives reflects consumer demand for more inclusive and ethical confectionery options. ### Industries Being Reshaped - **Vegan Confectionery Industry:** The vegan confectionery industry is expanding rapidly as more consumers seek plant-based and ethically sourced sweet options. - **Organic Food Market:** The organic food market is continuously growing, driven by consumers who prioritize health, sustainability, and clean label ingredients. - **Sustainable Food Production:** Sustainable food production is gaining traction, with businesses leveraging Fair Trade certifications and responsibly sourced ingredients. ## Related on Trend Hunter - [Vegan Convenience Store Chocolates](https://www.trendhunter.com/trends/ombar-oat-mlk-bars.md) - [Oat Milk White Chocolates](https://www.trendhunter.com/trends/berry-crunch-white-chocolate-bar.md) - [Milk Chocolate-Inspired Vegan Treats](https://www.trendhunter.com/trends/loveraw-mlk-choc-bar.md) - [Decadent Oat Milk Chocolates](https://www.trendhunter.com/trends/oat-milk-chocolate-bar.md) - [Citrusy Vegan Chocolate Bars](https://www.trendhunter.com/trends/almond-orange-oat-milk-chocolate-bar.md) - [Decadent Cocoa Butter Bars](https://www.trendhunter.com/trends/vegan-white-chocolate.md) - [White Chocolate Hazelnut Treats](https://www.trendhunter.com/trends/white-chocolate-toffifee.md) - [Dairy-Free Honeycomb Candy Bars](https://www.trendhunter.com/trends/galaxy-dairy-free-honeycomb.md) - [Delectably Dairy-Free Chocolates](https://www.trendhunter.com/trends/dairyfree-oat-milk-chocolates.md)