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# Community-Fostering Mixed-Use Developments
OMA's New Morden Wharf Development Receives Approval

By Francesca Mercurio | Published 2021-09-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/oma
References: [archinect](https://archinect.com/news/article/150280723/oma-s-morden-wharf-master-plan-in-greenwich-london-gets-planning-consent)

The renowned international architecture firm [OMA](https://www.trendhunter.com/trends/harajuku-quest) has been approved for its new Greenwich Peninsula mixed-use development.

The Morden Wharf development will sit adjacent to London's O2 Arena and the Thames river. After numerous years of designing and rigorous consultations, the Modern Wharf design will help maximize the riverfront's potential. The design balances residential, commercial, and public use in the hopes of creating a dynamic and highly visited destination.

The development will include public parks, 12 residential units, and numerous commercial spaces. Morden Wharf aims to create 700 new permanent jobs and [1,500 new homes](https://www.trendhunter.com/trends/goldsmith-mews) - of which a portion will be affordably priced. This new mixed-use development design is contemporary and understated yet is sure to bring a much-needed sense of vitality to the Greenwich Peninsula.

Image Credit: Pixelflakes

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 7% | Activity: 8% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Key Themes Behind This Trend

- **Mixed-use Developments:** The trend towards mixed-use developments continues as they provide a dynamic and highly visited destination for residents and visitors alike.
- **Affordable Housing:** Developers are recognizing the importance of affordable housing and are incorporating it as a key feature in new mixed-use developments.
- **Public Space Design:** Designers are incorporating public spaces into mixed-use developments that foster community engagement and enhance quality of life.

### Where This Applies

- **Real Estate Development:** Real estate developers have the opportunity to incorporate mixed-use designs that balance residential, commercial, and public use and provide a much-needed sense of vitality to urban areas.
- **Architecture:** Architecture firms can pitch new mixed-use designs that focus on maximizing the potential of urban areas, such as waterfronts and public spaces, to create community-driven destinations.
- **Construction:** The construction industry has the opportunity to work with real estate developers and architecture firms to bring new mixed-use developments, such as the Morden Wharf design, to life and create jobs and homes.

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