# Man vs. Wild Cameras The Olympus TG-810 is Shock, Crush and Freeze Proof By Michael Hines | Published 2011-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olympus-tg-810 References: [gizmag](http://www.gizmag.com/olympus-rugged-tg810-crushproof-compact/18051/) & [olympusamerica](http://www.olympusamerica.com/cpg_section/product.asp?product=1548) Accidentally destroying a digital camera may become impossible thanks to the [Olympus](https://www.trendhunter.com/trends/om5) TG-810. The Olympus TG-810 is the brand's latest “tough” camera designed to take high-quality pictures in all types of weather. The TG-810 has a 14-megapixel camera, a 5x zoom, a 3-inch LCD display screen and built-in GPS. Taking all those megapixels outdoors is normally a risky move, but the TG-810 is up to snuff when it comes to dealing with the wild. If you like to get it wet, the Olympus TG-810 can take pictures at depths of up to 33 feet. Your camera freezing won’t be an issue either, as the TG-810 is designed to operate in temperatures as cold as 14 degrees Fahrenheit. For the clumsy outdoorsmen, the Olympus TG-810 has a shockproof system that can withstand a 6.6-foot droop. The coolest part of the Olympus TG-810 has to be its crushproof design, which can bear a load of up to 220 lbs. The Olympus TG-810 is set to drop next month and retail for $400. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 29% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Key Themes Behind This Trend - **Tough Cameras:** Opportunity to innovate ruggedized and waterproof cameras for extreme outdoor use - **Outdoor Photography:** New products with built-in GPS and extended battery life for outdoor photographers - **Extreme Sports Cameras:** Opportunities to develop cameras equipped with special features for sports such as skiing and mountaineering ### Where This Applies - **Consumer Electronics:** Developing new durable and specialized camera products for the outdoor enthusiast market - **Tourism and Hospitality:** Collaborating with camera manufacturers to offer guests rental or loaner camera equipment for their outdoor adventures - **Sports and Fitness:** Opportunity to market cameras with equipment specific to extreme sports and adventure activities ## Related on Trend Hunter - [Rugged Underwater Cameras](https://www.trendhunter.com/trends/wg-80.md) - [Rugged Field Professional Cameras](https://www.trendhunter.com/trends/ricoh-ricoh360-theta-a1.md) - [Waterproof Autofocus Cameras](https://www.trendhunter.com/trends/om5.md) - [Durable Waterproof Action Cameras](https://www.trendhunter.com/trends/akaso-brave-8-4k.md) - [Wild Life Photography Cameras](https://www.trendhunter.com/trends/micro-four-thirds-om1.md) - [Extreme Condition Creator Cameras](https://www.trendhunter.com/trends/xtra-atto.md) - [Ultra-Durable Action Cameras](https://www.trendhunter.com/trends/insta360-x5.md) - [Pocket-Friendly UHD Action Cams](https://www.trendhunter.com/trends/5k-action-camera.md) - [Accessible Vlogger Camera Models](https://www.trendhunter.com/trends/pro-camera-system.md)