# Green Photography Olympus Reducing Packaging Waste By Going Like Sixty | Published 2008-09-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/olympus-says-no-more-plastic References: [ecofriend.org](http://www.ecofriend.org/entry/olympus-taking-the-plastic-out-of-the-packaging/) Olympus has announced that they will remove a huge amount of [plastic from their packaging](https://www.trendhunter.com/trends/coop-sustainable-packaging). Plastic is one of the most seriously detrimental environmental problems, and finding alternatives for it is difficult. Olympus is setting the bar much higher by announcing that the optics and imaging company will [remove 70 percent of its plastics](https://www.trendhunter.com/trends/lucozade-packaging) from audio products and 80 percent from xD Picture Cards. **Implications** - The perceived deteriorating state of planet earth has made many consumers evaluate and analyze the products they purchase. While many individuals will be unable to fully commit to purchasing only [eco-conscious friendly products](https://www.trendhunter.com/trends/groupe-gm), they may be more willing to purchase items that bear certain planet-preserving properties. Businesses will benefit by introducing partial environment-friendly qualities into their products as opposed to none. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 5% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Reducing Packaging Waste:** Olympus is setting an example by reducing their packaging waste, presenting an opportunity for other companies to follow suit and implement similar eco-friendly practices. - **Eco-conscious Products:** Consumers are more conscious of their environmental impact, creating an opportunity for companies to introduce eco-conscious qualities into their products. - **Plastic Alternatives:** The search for alternatives to plastic is ongoing, presenting an opportunity for companies to research and develop new, sustainable packaging materials. ### Where This Applies - **Optics and Imaging:** The optics and imaging industry can implement eco-friendly packaging practices, leading the way for other technology industries to follow. - **Audio Technology:** The audio technology industry can reduce plastic waste in their products, setting an example for other electronic industries to implement eco-friendly packaging practices. - **Consumer Electronics:** The consumer electronics industry can research and develop new, sustainable packaging materials, presenting an opportunity for innovation in materials science. ## Related on Trend Hunter - [Plastic-Cutting Retail Initiatives](https://www.trendhunter.com/trends/amazon-cuts-plastic.md) - [Eco-Friendly Paper Cameras](https://www.trendhunter.com/trends/paper-camera.md) - [Eco-Conscious Scotch Packaging](https://www.trendhunter.com/trends/laphroaig-packaging.md) - [Plastic-Negative Beauty Brands](https://www.trendhunter.com/trends/aora-mexico.md) - [Paper-Based Earbud Envelopes](https://www.trendhunter.com/trends/oman-air.md) - [Eco-Friendly Cracker Packaging](https://www.trendhunter.com/trends/jacobs-crackers-selection.md) - [Sustainable Skincare Initiatives](https://www.trendhunter.com/trends/kao.md) - [Reduced Plastic Candy Packaging](https://www.trendhunter.com/trends/bonds-of-london.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md)