# Perfected Schizography Olympus E-P1 Pen is a Hybrid SLR and Point-and-Shoot By Andrew Robichaud | Published 2009-06-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/olympus-pen References: [pocket-lint](http://www.pocket-lint.com/news/news.phtml/24803/olympus-e-p1-pen-camera.phtml) & [olympusamerica](http://www.olympusamerica.com/cpg_section/product.asp?product=1461) The new Olympus E-p1 Pen is bragging about a feature that until now, no camera has mastered. The rumour is that Olympus might be the closest if not dead-on with this schizo-camera. The Olympus Pen claims to have found the balance between a [digital-SLR and a point-and-shoot device](https://www.trendhunter.com/trends/sigma) without sacrificing more features, quality or time of shooting. The camera features [HD video recording](https://www.trendhunter.com/trends/panasonic-s1-rii) and playback at only a $749 (USD) price tag. "Not a compact. Not a SLR. It's a PEN... What will you create?" ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 32% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography) ## Key Themes ### Why This Trend Is Growing - **Hybrid Cameras:** Disruptive innovation opportunity: Develop a camera that combines the functionality of a digital-SLR and a point-and-shoot device. - **Schizography:** Disruptive innovation opportunity: Create a camera that perfectly balances features, quality, and shooting time. - **HD Video Recording:** Disruptive innovation opportunity: Design a camera that offers high-definition video recording and playback at an affordable price. ### Industries Being Reshaped - **Camera Manufacturing:** Disruptive innovation opportunity: Explore ways to enhance camera technology and create innovative devices. - **Consumer Electronics:** Disruptive innovation opportunity: Develop consumer electronics that blur the line between different device functionalities. - **Photography and Videography:** Disruptive innovation opportunity: Find ways to improve the quality and affordability of photography and videography equipment. ## Related on Trend Hunter - [Upgraded Compact Cameras](https://www.trendhunter.com/trends/panasonic-zs99.md) - [Lens-Integrated Travel Cameras](https://www.trendhunter.com/trends/travel-camera.md) - [Wild Life Photography Cameras](https://www.trendhunter.com/trends/micro-four-thirds-om1.md) - [Retro Full-Frame Cameras](https://www.trendhunter.com/trends/retro-fullframe-camera.md) - [Retro-Inspired Instant Cameras](https://www.trendhunter.com/trends/polaroid-flip1.md) - [Designer Camera Printer Concepts](https://www.trendhunter.com/trends/polaroid-trance-camera.md) - [Digital-Film Hybrid Cameras](https://www.trendhunter.com/trends/fujifilm.md) - [High-End Instant Cameras](https://www.trendhunter.com/trends/polaroid-i2.md) - [Retro Hybrid Instant Cameras](https://www.trendhunter.com/trends/sofort-2.md)