# Stop Motion Billboards The Olympus Pen Camera Campaign Shows Some Big Love By Holger Mohr | Published 2010-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/olympus-pen-camera References: [meetinx.de](http://www.meetinx.de/olympus-pen-mit-pen-giant-grossartige-geschichten-erzaehlen/) & [olympus.eu](http://www.olympus.eu/consumer/pen.htm) One year ago Olympus made the spectacular 'Giant Pen' campaign to celebrate their 50th anniversary where they used 60,000 pictures to make a stop motion movie. Now they have come out with a new spectacular campaign for their Olympus Pen camera made up of 355 pictures printed onto [billboard-sized posters](https://www.trendhunter.com/trends/mini-media). Each picture was fixed in the streets and shot repeatedly to create a dazzling [stop motion effect](https://www.trendhunter.com/trends/tiny-chef-x-ikea). And what were all of the pictures shot with? The Olympus Pen camera, of course. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Stop Motion Advertising:** Incorporate stop motion animation techniques into new advertising campaigns. - **Printed-photography Billboards:** Experiment with printing photographs onto billboard-sized posters for an attention-grabbing effect. - **Branded Photography Equipment:** Design and market branded photography equipment for use in stop motion advertising campaigns. ### Where This Applies - **Advertising:** Opportunities to incorporate new and creative advertising techniques into various industries using stop motion technology. - **Photography:** Experiment with new and innovative printing techniques for billboard-sized photographs and branded advertising photography equipment. - **Marketing:** Explore ways to integrate creativeness and innovation into marketing campaigns through highly-customized stop motion advertising campaigns. ## Related on Trend Hunter - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Spooky Street Ad Experiences](https://www.trendhunter.com/trends/fanta-halloween-projection.md) - [Content Creator-Inspired Cameras](https://www.trendhunter.com/trends/never-break-your-flow.md) - [Calmly Dimmed Billboard Campaigns](https://www.trendhunter.com/trends/decaf-billboard.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md)