# Social Sporting Event Statistics This Olympics Social Media Infographic Breaks Records By Courtney Scharf | Published 2012-08-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/olympics-social-media-infographic References: [holykaw.alltop](http://holykaw.alltop.com/social-media-and-the-2012-london-summer-games?tu3=1) & [communities.netapp](https://communities.netapp.com/community/netapp-blogs/netapp-360/blog/2012/08/22/social-media-and-big-data-smash-records-at-the-summer-games) This Olympics social media infographic details the way in which many connectivity records were broken at this year's 2012 games. Beautifully colored and featuring Olympic-related graphics, the chart takes readers through a slew of different numbers. From the increased [Twitter](https://www.trendhunter.com/trends/thats-one-second) following that Gabby Douglas experienced to the number of [Instagram](https://www.trendhunter.com/trends/instagraph) photos used to capture the events, whole new territory was explored this year. Providing a very convincing and succinct wrap-up of what changes viewers saw during the athletic competition this year, the chart is a must-read for anyone interested in the way that connectivity influences the world. Sure to change minds about the importance of the Internet, the infographic is an easy read with a comprehensive snapshot of this very evident phenomenon. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Connectivity Records:** Opportunities for developing innovative ways to capture and analyze social media data during sporting events. - **Increased Twitter Following:** Opportunities for leveraging social media platforms to grow a fan base and increase engagement with sports events. - **Instagram Photos:** Opportunities for creating immersive experiences and storytelling around sports events using user-generated content. ### Industries Being Reshaped - **Sports Media and Analytics:** Disruptive innovation opportunities in applying advanced analytics to social media data to gain insights and improve viewer experiences during sporting events. - **Social Media Marketing:** Disruptive innovation opportunities in developing creative campaigns leveraging social media platforms to engage sports enthusiasts during major sporting events. - **Event Technology:** Disruptive innovation opportunities in creating platforms and tools for capturing and curating user-generated content from sports events and enhancing the overall event experience. ## Related on Trend Hunter - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [Exclusive Olympic Viewing Events](https://www.trendhunter.com/trends/airbnb-musee-dorsay.md) - [Bright Celebratory Olympic Posters](https://www.trendhunter.com/trends/paris-2024-1.md) - [Social Movement Medals](https://www.trendhunter.com/trends/the-openness-medal.md) - [Olympic-Themed Mobile Games](https://www.trendhunter.com/trends/olympic-games-jam-beijing-2022.md) - [Socially Connected Workout Apps](https://www.trendhunter.com/trends/socialpump-app.md)