# Customized Sports Streaming Hulu Live TV Lets You Experience Personalized Olympics Coverage By Alyson Wyers | Published 2018-02-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/olympics-coverage References: [techcrunch](https://techcrunch.com/2018/01/31/hulus-live-tv-app-now-lets-you-personalize-the-olympics-to-your-liking/?ncid=rss) & [hulu](https://www.hulu.com/live-tv) Through the [Hulu](https://www.trendhunter.com/trends/live-tvs-new-campaign) Live TV app, you will be able to watch personalized Olympics coverage. The 2018 Winter Olympics in Pyeonngchang, South Korea are scheduled to take place from February 9th to 25th. In the past sporting events have been timed to best suit American prime time television programming, but now you can take things a step further and ensure you catch the Olympic events you care most about, when it is most convenient for you. The personalized Olympics coverage was teased this past month at CES 2018, but was quietly released today. The experience enables you to follow your favorite sports by tracking events like alpine skiing and figure skating. This customization feature sets Hulu apart from other [streaming service competitors](https://www.trendhunter.com/trends/roku-howdy) and shows how streaming platforms can offer an improves experience compared to traditional TV. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Personalized Olympics Coverage:** The trend of delivering customized Olympics coverage to viewers offers opportunities for streaming platforms to differentiate themselves and attract a larger audience. - **Tracking Events:** The trend of tracking specific events like alpine skiing and figure skating allows viewers to have a more personalized and engaging sports experience. - **Improved Experience:** The trend of streaming platforms like Hulu offering a better experience compared to traditional TV creates opportunities for disruptive innovation in the broadcasting industry. ### Industries Being Reshaped - **Streaming Services:** The streaming services industry can leverage personalized Olympics coverage to attract more subscribers and gain a competitive edge. - **Sports Broadcasting:** The sports broadcasting industry can benefit from the trend of tracking specific events by providing more tailored content and attracting a larger audience. - **Television:** The traditional television industry can explore disruptive innovation opportunities to compete with streaming platforms by offering personalized sports coverage and a better user experience. ## Related on Trend Hunter - [Live TV Streaming Campaigns](https://www.trendhunter.com/trends/live-tvs-new-campaign.md) - [Integrated Streamed Sports Platform](https://www.trendhunter.com/trends/roku-3.md) - [Immersive Sports Streaming Apps](https://www.trendhunter.com/trends/sports-streaming-apps.md) - [Multiview Streaming Platform Services](https://www.trendhunter.com/trends/youtube-tv-1.md) - [Discounted Streaming Service Promotions](https://www.trendhunter.com/trends/hulu-black-friday.md) - [Sports-Only Streaming Services](https://www.trendhunter.com/trends/mysports-directv.md) - [Global Sporting Event Recaps](https://www.trendhunter.com/trends/olympic-games-chrome-extension.md) - [Free-of-Charge Live Sports Channels](https://www.trendhunter.com/trends/roku-sports-channel.md) - [AI-Personalized Streaming Boxes](https://www.trendhunter.com/trends/comcast.md)