# 360-Degree Olympics Broadcasts The BBC's UK-Based Viewers Can Enjoy 360-Degree Olympics Broadcasts By Rahul Kalvapalle | Published 2016-08-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olympics-broadcast References: [newatlas](http://newatlas.com/bbc-rio-olympics-360-degree-video/44747/) & [bbc](http://www.bbc.co.uk/mediacentre/latestnews/2016/bbc-sport-360) The [BBC's](https://www.trendhunter.com/trends/green-planet) UK-based viewers will be able to enjoy an unprecedented and immersive Olympics broadcast this year thanks to the British broadcaster's adoption of 360-degree broadcasts. Users who own [mobile virtual reality headsets](https://www.trendhunter.com/trends/retinalevel-vr-headset) as those viewing through browsers will make it possible for users to engage with Olympics broadcasts in a completely different way by panning around and viewing content around them almost as if they're on-location. The BBC is set to include 100 hours of [360-degree Olympics broadcasts](https://www.trendhunter.com/trends/akaso-360) from Rio de Janeiro, with one event each day being treated to this innovative and forward-looking broadcasting method. This 360-degree Olympics broadcast could be an important step towards the adoption of immersive broadcasts in all sports. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 51% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Broadcasts:** The adoption of 360-degree broadcasts for Olympics could pave the way for immersive broadcasts in all sports. - **Virtual Reality:** The use of mobile virtual reality headsets enables users to engage with Olympics broadcasts in a completely different way. - **Forward-looking Broadcasting:** The BBC's adoption of 360-degree broadcasts shows a commitment to innovative and future-oriented broadcasting methods. ### Sectors Adopting This - **Broadcasting:** The immersive 360-degree broadcasts present an opportunity for the broadcasting industry to explore new ways of engaging viewers. - **Sports:** The use of immersive broadcasts in Olympics could revolutionize how sports events are experienced by viewers and open up new possibilities for fan engagement. - **Virtual Reality Technology:** The adoption of 360-degree broadcasts for Olympics highlights the potential of virtual reality technology in enhancing the viewing experience. ## Related on Trend Hunter - [Sports Event Virtual-Reality Apps](https://www.trendhunter.com/trends/xtadium.md) - [Sports-Focused VR Headsets](https://www.trendhunter.com/trends/jiodive.md) - [Panoramic Holographic Displays](https://www.trendhunter.com/trends/holo-panorama-x.md) - [5G-Enabled 360-Degree Cameras](https://www.trendhunter.com/trends/nokia-360-camera.md) - [Immersive Virtual Television Experiences](https://www.trendhunter.com/trends/future-of-tv.md) - [AR-Enabled Nature Experiences](https://www.trendhunter.com/trends/green-planet.md) - [Virtual Horseracing](https://www.trendhunter.com/trends/vr-horseracing.md) - [Immersive Soccer Fan Platforms](https://www.trendhunter.com/trends/virtual-platform.md) - [Reinterpreted Immersive Events](https://www.trendhunter.com/trends/wizard-of-oz-360.md)