# 3D Olympic Logos Rio De Janeiro's Summer Games Logo is the First 3D Design in Olympic History By Laura McQuarrie | Published 2016-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/olympic-logo References: [dezeen](http://www.dezeen.com/2016/08/11/rio-2016-motif-first-3d-logo-history-olympics-fred-gelli-designer/) & [tatil.br](http://tatil.com.br/) [Brazilian graphic designer](https://www.trendhunter.com/trends/lightness-tension) Fred Gelli was responsible for creating the Olympic logo to represent this year's 2016 Summer Games in Rio de Janeiro and it's noteworthy as the first [three-dimensional logo](https://www.trendhunter.com/trends/3d-billboards) to be created in the history of the Olympic games. The lively curving logo is shaped in such a way so that it looks as though three figures are holding hands. The design can be created as a physical 3D model, which makes it possible to bring a new dimension to the [Olympic logo design](https://www.trendhunter.com/trends/liquid-metal-visuals). Part of the challenge of creating this logo was sizing, with Gelli noting: "It has to be printed on a pen and at the same time it has to dress the whole city," as well as creating a design that could celebrate local culture, yet be understood universally. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 61% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **3D Logo Designs:** Creating three-dimensional logo designs adds a new dimension to brand representation and recognition. - **Physical 3D Modeling:** The ability to create physical 3D models of logos provides unique marketing and promotional opportunities. - **Universal Design Language:** Designing logos that celebrate local culture while maintaining universal appeal opens up new branding possibilities. ### Where This Applies - **Graphic Design:** The graphic design industry can explore new techniques and technologies to create innovative 3D logos. - **Marketing and Advertising:** The marketing and advertising industry can leverage physical 3D modeling to create engaging campaigns and experiences. - **Event Organizing:** Event organizing industries can incorporate universal design language in branding to enhance the experience for attendees and participants. ## Related on Trend Hunter - [Bright Celebratory Olympic Posters](https://www.trendhunter.com/trends/paris-2024-1.md) - [Slick Steel Torches](https://www.trendhunter.com/trends/2024-olympic-and-paralympic.md) - [Mountainous Milan Olympics Medals](https://www.trendhunter.com/trends/olympic-medal-design.md) - [Inclusive Sports Torches](https://www.trendhunter.com/trends/paris-2024-olympics-torch.md) - [Split-Surface Olympic Medals](https://www.trendhunter.com/trends/milanocortina-medals.md) - [Mass-Timber Office Buildings](https://www.trendhunter.com/trends/olympic-games-office.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Global Sports Game Mascots](https://www.trendhunter.com/trends/phryge.md)