# Olympic Logo Animations Designers Turned Hand-Drawn 'Olympia' into an Animated Short By Hayley McGlone | Published 2016-08-06 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/olympic-logo-animation References: [designboom](http://www.designboom.com/art/olympic-animation-henrique-barone-rafael-mayani-conor-whelan-08-04-2016/) Three designers created an [Olympic Logo animation](https://www.trendhunter.com/trends/superflat-animation) by transforming the logo into animated athletes. Each ring is turned into an Olympian competing in one of the ancient Olympic sports. The black ring competes in long jump, the blue in high jump, the yellow in javelin, the green in discus and the red in hurdles. The athletes use the rings that they were created from, such as leaping through them, throwing them and vaulting over them. All of the images were hand-drawn and then turned into a sequence of animated GIFs. The designers, Henrique Barone, Rafael Mayani and Conor Whelan, included the process GIFs to show viewers how the images started out as just sketches and were turned into the completed animation. Photo Credits: [designboom](http://www.designboom.com/art/olympic-animation-henrique-barone-rafael-mayani-conor-whelan-08-04-2016/) ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 59% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### Key Themes Behind This Trend - **Hand-drawn Animation:** The trend of using hand-drawn animation to create unique and visually stunning content could lead to more innovative branding and storytelling opportunities. - **Logo Transformation:** The trend of transforming logos into dynamic animations paves the way for businesses to refresh their brand identities and boost engagement with their target audience. - **Athletic Themed Designs:** The trend of incorporating sports and athletics into designs creates opportunities for brands to connect with consumers on a more personal and relatable level. ### Where This Applies - **Advertising & Marketing:** The industry can leverage the hand-drawn animation trend to create unforgettable brand experiences that go viral and increase engagement with the target audience. - **Sports & Fitness:** Companies involved in this industry can use the athletic-themed designs trend to promote their products and services in an engaging and unique way, leading to increased brand recognition and customer retention. - **Animation & Entertainment:** The industry can explore logo transformation as an innovative way to showcase their abilities in creating dynamic visual content that captivates audiences and creates memorable experiences. ## Related on Trend Hunter - [Bright Celebratory Olympic Posters](https://www.trendhunter.com/trends/paris-2024-1.md) - [Slick Steel Torches](https://www.trendhunter.com/trends/2024-olympic-and-paralympic.md) - [Mountainous Milan Olympics Medals](https://www.trendhunter.com/trends/olympic-medal-design.md) - [Inclusive Sports Torches](https://www.trendhunter.com/trends/paris-2024-olympics-torch.md) - [Split-Surface Olympic Medals](https://www.trendhunter.com/trends/milanocortina-medals.md) - [Olympic-Themed Electric Motorbikes](https://www.trendhunter.com/trends/dab-motors.md) - [Black-Tonal Olympian Denim](https://www.trendhunter.com/trends/black-kinetic-denim.md) - [Carbon-Neutral Olympic Outfits](https://www.trendhunter.com/trends/official-outfit-for-team-china.md) - [Olympic-Inspired Dining Experiences](https://www.trendhunter.com/trends/olympic-ring-menu.md)