# Quirky Olympic Art Projects Sarah Hyndman's 'Olympic Logo a Day' Reimagines the Game's Rings By Michael Hines | Published 2011-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olympic-logo-a-day References: [dezeen](http://www.dezeen.com/2011/11/08/alternative-olympic-posters-by-sarah-hyndman/) & [olympiclogoaday.wordpress](http://olympiclogoaday.wordpress.com/month-to-view/) If you can't wait until the 2012 Summer Olympics start, then you are going to want to check out 'Olympic Logo a Day.' Olympic Logo a Day is an art project started by Sarah Hyndman that re-imagines the famous [Olympic rings](https://www.trendhunter.com/trends/milanocortina-medals). Each day comes complete with a new set of rings, which are made up of everything from avocados to postage stamps. After seeing the official 2012 Summer Olympics posters released last week, I have to say that these aren't half bad. Some of them even seem like they would make capable replacements for some of the weaker posters released (the poster consisting of the Queen's postage stamps would be especially fitting). Hyndman is releasing one new picture a day, which means that by the time the games actually start, there will be a couple hundred alternate posters waiting in the wings should the IOC feel for a hot swap. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 26% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Logo Art:** Opportunity to disrupt traditional logo design by creating unusual and unique logos - **Daily Art Projects:** Opportunity to disrupt the art industry by creating daily art projects and sharing them on social media - **User-generated Art:** Opportunity to disrupt the art and design industry by creating a platform for user-generated art and design projects ### Sectors Adopting This - **Art and Design:** An industry that can benefit from encouraging creative and unique design concepts beyond traditional norms. - **Social Media:** An industry that can benefit from daily creative art projects and the potential for viral sharing. - **Advertising:** An industry that can benefit from alternative and unique logo designs that better represent a brand's identity or message. ## Related on Trend Hunter - [Olympic-Inspired Dining Experiences](https://www.trendhunter.com/trends/olympic-ring-menu.md) - [Slick Steel Torches](https://www.trendhunter.com/trends/2024-olympic-and-paralympic.md) - [Exclusive Olympic Viewing Events](https://www.trendhunter.com/trends/airbnb-musee-dorsay.md) - [Universal Icon Exhibitions](https://www.trendhunter.com/trends/pictograms-iconic-japanese-designs.md) - [Olympics-Themed Tech Accessories](https://www.trendhunter.com/trends/samsung-2024-summer-olympics.md) - [Paris Olympics Timepieces](https://www.trendhunter.com/trends/paris-2024-collection.md) - [Time-Keeper Olympics Pop-Ups](https://www.trendhunter.com/trends/omega-paris-2024-project.md) - [Olympic-Themed Beer Campaigns](https://www.trendhunter.com/trends/corona-cero-for-every-golden-moment.md) - [Inclusive Sports Torches](https://www.trendhunter.com/trends/paris-2024-olympics-torch.md)