# Social Justice Search Designs The Olympic Google Doodle Takes Aim at Russian Anti-Gay Laws By Kristina Marković | Published 2014-02-11 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/olympic-google-doodle References: [gigaom](http://gigaom.com/2014/02/06/olympic-google-doodle-takes-aim-at-russian-anti-gay-law/) & [google](http://www.google.ca) The Olympic Google Doodle on the front page of the Google search page takes a poke at Russian un-just anti-gay politics that have the world buzzing. The Google Doodle was made in honor of the Sochi 2014 Winter Olympics, and at first glance, it looks like a typical Google logo. However, the strategically chosen colors resemble the gay pride flag. One day before the opening ceremony, Google changed the websites front page. The rainbow-themed image features various sports athletes in action; below the picture, section six of the Olympic charter is quoted. The section 6 charter advocates against discrimination in any form. Google is a Sochi Olympic sponsor, and rightly so, is trying to make a point that it does not condone Russian laws that limit free speech and the safety of gay, lesbian, bisexual and transgendered individuals. The Google is making a not-so-subtle point aimed at Russia. The rainbow-themed Olympic Google Doodle is advocating equality and gay-rights on a large scale, and letting Russia know that its laws are unacceptable. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### What's Driving This Trend - **Advocacy-driven Design:** Designing visual elements with the intention to raise awareness and promote social justice causes, like the Olympic Google Doodle's advocacy for LGBTQ+ rights. - **Corporate Activism:** Businesses engaging in social and political issues to create positive change, as exemplified by Google openly expressing opposition to Russian anti-gay laws. - **Intersectionality in Design:** Emphasizing the connections between multiple social justice issues and incorporating them into design choices, as seen in the multi-sport athlete representation in the Olympic Google Doodle. ### Who This Affects Most - **Technology:** Opportunities for tech companies to use their platforms and designs to support social justice causes and take a stance against discrimination, as Google did with the Olympic Google Doodle. - **Advertising and Marketing:** The rise of advocacy-driven designs presents opportunities for marketers to create campaigns that align with social justice causes and engage with conscientious consumers. - **Sports and Entertainment:** The integration of social justice values in sports events and entertainment platforms, encouraging inclusivity and challenging discriminatory policies, as demonstrated by the Olympic Google Doodle. ## Related on Trend Hunter - [Search Engine Football Games](https://www.trendhunter.com/trends/mini-cup.md) - [Digital Personality Tool Quizes](https://www.trendhunter.com/trends/find-your-doodle.md) - [Reimagined Inclusive Community Flags](https://www.trendhunter.com/trends/pantone-1.md) - [Show-Inspired Browser Games](https://www.trendhunter.com/trends/squid-game-1.md) - [Inclusive Sports Torches](https://www.trendhunter.com/trends/paris-2024-olympics-torch.md) - [International Women's Day Campaigns](https://www.trendhunter.com/trends/ywca-launches.md) - [Olympic-Inspired Skate Sneakers](https://www.trendhunter.com/trends/dunk-olympic-safari.md) - [In-Game Pride Month Events](https://www.trendhunter.com/trends/league-of-legends-pride.md) - [Asian-Owned Search Tags](https://www.trendhunter.com/trends/google-3.md)