# Olympic Athlete Book Deals Michael Phelps Shares History By Marissa Brassfield | Published 2008-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olympic-gold-medalist-book-deals-michael-phelps-shares-history References: [pinkisthenewblog](http://pinkisthenewblog.com/home/) & [jamnoe](http://jam.canoe.ca/Books/2008/08/22/6538511-ap.html) To sweeten the close of Michal Phelps' fairytale Beijing Olympics, he's just signed a book deal with [Free Press](https://www.trendhunter.com/trends/free-soul-and-perfectted), an imprint of [Simon & Schuster](https://www.trendhunter.com/trends/philz-coffee-and-simon-sinek), to tell his story. The book deal comes after a historic Olympic run in which Phelps became the winningest Olympian in the history of the modern Games. "Built to Succeed," which is scheduled for a December release, will cover Phelps' philosophies on [training and competition](https://www.trendhunter.com/trends/british-triathlon). It'll also delve deeper into his personal life, discussing the challenges of coping with an attention-deficit disorder and being raised by a single mom. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 68% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Athlete Memoir Books:** Opportunity for athletes to share their unique stories and insights in memoir books. - **Personal Branding:** Opportunity for athletes to build their personal brand and connect with fans through book deals. - **Mental Health Awareness in Sports:** Opportunity to address mental health challenges and raise awareness through athlete memoir books. ### Sectors Adopting This - **Publishing:** Disruptive innovation opportunity for publishers to capitalize on the popularity of athlete memoir books. - **Sports:** Disruptive innovation opportunity for sports industry to address and support mental health challenges through athlete memoir books. - **Branding and Marketing:** Disruptive innovation opportunity for branding and marketing agencies to collaborate with athletes on book deals to enhance personal brand. ## Related on Trend Hunter - [Exclusive Olympic Beer Sponsors](https://www.trendhunter.com/trends/michelob-ultras.md) - [Luxury Exclusive Publications](https://www.trendhunter.com/trends/taschen-and-louis-vuitton.md) - [Athlete-Honoring Limited Beer Cans](https://www.trendhunter.com/trends/michelob-ultra-1.md) - [Olympic Athlete Meal Services](https://www.trendhunter.com/trends/eat-like-an-olympia.md) - [Dog-Inspired True Storybooks](https://www.trendhunter.com/trends/decoy-saves-opening-day.md) - [Indulgent Sports-Focused Chocolate Medals](https://www.trendhunter.com/trends/chocolate-medals.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Alcohol Sporting Partnerships](https://www.trendhunter.com/trends/ab-inbev.md) - [Skier-Celebrating Pasta Packaging](https://www.trendhunter.com/trends/pasta-pack.md)