# Loudly Patterned Olympic Gear Team Norway is Loud and Proud with These Olympic Curling Pants By Angela Rajic | Published 2014-01-24 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/olympic-curling-pants References: [huffingtonpost](http://www.huffingtonpost.ca/2014/01/22/2014-olympics-norwegian-curlers-pants_n_4643968.html) & [thestar](http://www.thestar.com/sports/sochi2014/curling/2014/01/21/sochi_2014_norwegian_curlers_back_with_their_wacky_pants_at_winter_olympics.html) Curling just got a whole lot more colorful thanks to Norway’s latest Olympic curling pants. The Scandinavian country raised eyebrows and earned a lot of love and Internet buzz at the Vancouver 2010 Olympics thanks to the very [loud and bright diamond print pants](https://www.trendhunter.com/trends/yinka-ilori-1) worn by their men’s curling team. It appears that they will show off new pairs of equally crazy pants at the 2014 games at Sochi. These Olympic Curling Pants come in two patterns. A [red, white and blue zigzag pattern](https://www.trendhunter.com/trends/ski-collection-1) to commemorate the Norwegian flag, and a black flowery pattern for some added zest. These Olympic curling pants are fun and zany and will capture the attention of all those watching, making curling on of the sports to watch this Olympics. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 53% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### What's Driving This Trend - **Loud Olympic Gear:** Brands can focus on creating bold and vibrant designs for athletic wear to stand out and appeal to consumers. - **Novelty Sports Fashion:** Designers can create unique and distinctive apparel for non-traditional sports like curling to expand their consumer base. - **Athletic Self-expression:** Customizable athletic wear can empower athletes to express their individuality and personality through their clothing. ### Who This Affects Most - **Sporting Goods:** Companies in the sporting goods industry can capitalize on creating visually appealing and bold athletic wear to attract consumers. - **Fashion:** Fashion designers can expand their offerings into the sports arena and create more unique and nontraditional sportswear options. - **Printing and Textile Services:** Businesses that offer specialized printing services can partner with athletic wear companies to create custom and eye-catching designs on their products. ## Related on Trend Hunter - [Performance-Driven Olympic Athlete Kits](https://www.trendhunter.com/trends/team-canada-kits.md) - [Cultural Olympic Uniforms](https://www.trendhunter.com/trends/mongolia-winter-olympics.md) - [Transformative Olympic Kits](https://www.trendhunter.com/trends/team-canada-kit.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Black-Tonal Olympian Denim](https://www.trendhunter.com/trends/black-kinetic-denim.md) - [Carbon-Neutral Olympic Outfits](https://www.trendhunter.com/trends/official-outfit-for-team-china.md) - [Olympics-Inspired Running Shoes](https://www.trendhunter.com/trends/womens-running-shoe.md) - [Fully Recycled Olympic Wear](https://www.trendhunter.com/trends/recycle-based-Olympic-polo.md) - [Performance Scrubwear](https://www.trendhunter.com/trends/figs.md)