# Olympic Triathlete Models Vanessa Fernandes for Nike By Marissa Brassfield | Published 2008-08-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/olympic-athlete-commercials-vanessa-fernandes-for-nike References: [vanessafernandes.net](http://www.vanessafernandes.net) Hot off the heels of her commercial for [Nike](https://www.trendhunter.com/trends/awaken-your-madness), Portuguese triathlete Vanessa Fernandes won the silver medal in Beijing. Despite being the favorite to win the triathlon, Fernandes finished with a time of 1:59:34.63, about a minute behind gold medalist Emma Snowsill of Australia. Her medal was the first for the Portuguese in Beijing. Fernandes was introduced to the triathlon by her father, a former cyclist, in 1999. The 2004 Athens Olympics were her first Olympic Games, where at just 18 she finished in eighth place. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Athlete Endorsements:** Opportunities for brands to collaborate with successful athletes to promote their products and services. - **Sportswear Marketing:** The potential for sportswear companies to leverage athletes as brand ambassadors to enhance their marketing efforts. - **Olympic Performance Analysis:** The demand for data-driven insights and training techniques to improve athletes' performance in the Olympics. ### Sectors Adopting This - **Sportswear:** Companies in the sportswear industry can explore collaborations with athletes to create innovative and performance-enhancing products. - **Marketing & Advertising:** Marketing agencies specialized in sportswear can help brands develop effective strategies to market their products through athlete endorsements. - **Sports Analytics:** Businesses offering sports analytics services have an opportunity to support athletes and teams in analyzing and optimizing their performance in the Olympics. ## Related on Trend Hunter - [Olympian-Approved Makeup Products](https://www.trendhunter.com/trends/loral-paris-cosmetics.md) - [Olympics-Inspired Running Shoes](https://www.trendhunter.com/trends/womens-running-shoe.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Athlete-Backed Menstruation Campaigns](https://www.trendhunter.com/trends/sportyourperiod.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Refuge Athlete Programs](https://www.trendhunter.com/trends/olympic-refuge-foundation.md) - [Carbon-Neutral Olympic Outfits](https://www.trendhunter.com/trends/official-outfit-for-team-china.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md)