# Olympian Selfie Billboards United Airlines' Olympic Ads Photograph Staff and American Athletes By Laura McQuarrie | Published 2016-06-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/olympic-ad References: [bizjournals](http://www.bizjournals.com/chicago/news/2016/05/31/united-airlines-is-going-with-selfies-to-market.html) Ahead of the 2016 Summer Olympic Games in Rio de Janeiro, [United Airlines](https://www.trendhunter.com/trends/united-airlines-kinective-media) is showing its support for [Team USA](https://www.trendhunter.com/trends/loral-paris-cosmetics) with its out-of-home Olympic ad billboards. These billboards feature selfies of star American athletes like swimmer Missy Franklin, soccer player Kerri Walsh Jennings and decathlete Ashton Eaton alongside United Airlines' own employees. The selfie-style images are designed to be fairly minimal in terms of text, although they include a message that emphasizes the longstanding relationship between United Airlines and the [American Olympic](https://www.trendhunter.com/trends/stand-up-to-cancer) teams: "One Journey. Two Teams." Alongside these billboards and the commercial that will debut during the opening ceremony, United Airlines will also be giving out branded amenity kits to travelers that takes inspiration from this year's sporting event. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Out-of-home Advertising:** Disruptive innovation opportunity: Explore new ways to incorporate interactive elements in out-of-home advertising to engage consumers. - **Branded Amenity Kits:** Disruptive innovation opportunity: Develop innovative, themed amenity kits that align with major events or pop culture to enhance the travel experience. - **Employee-athlete Collaborations:** Disruptive innovation opportunity: Foster partnerships between companies and athletes to create authentic and relatable brand campaigns that resonate with consumers. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity: Leverage emerging technologies like augmented reality and interactive displays to revolutionize traditional advertising strategies. - **Travel and Tourism:** Disruptive innovation opportunity: Utilize major events and cultural trends as inspiration to create unique and memorable travel experiences for customers. - **Sports Marketing:** Disruptive innovation opportunity: Explore collaborative opportunities between brands and athletes to create immersive marketing campaigns that capture consumer attention. ## Related on Trend Hunter - [Olympian-Approved Makeup Products](https://www.trendhunter.com/trends/loral-paris-cosmetics.md) - [Athlete-Centric Bingo Campaigns](https://www.trendhunter.com/trends/share-your-bingo-moment.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Women-Specific Olympic Partnerships](https://www.trendhunter.com/trends/womens-basketball.md) - [Personal Care-Focused Olympic Initiatives](https://www.trendhunter.com/trends/champions-clubhouse.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md) - [Indulgent Sports-Focused Chocolate Medals](https://www.trendhunter.com/trends/chocolate-medals.md) - [Beauty-Backed Sports Teams](https://www.trendhunter.com/trends/first-aid-beauty1.md)