# Olympian Swimsuits for Public Sale Speedo LZR Swim Suit Available for Pre-Order By Marissa Brassfield | Published 2008-08-17 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/olympian-swimsuits-for-public-sale-speedo-lzr-swim-suit-available-for-pre-o References: [gizmodo](http://gizmodo.com/5037969/speedo-now-selling-lzr-racer-swim-suit-to-the-public-us-whale-sightings-way-up) & [speedousa](http://www.speedousa.com/product/index.jsp?productId=3106216) Speedo plans to maximize the buzz from Michael Phelps' historic run in Beijing by making its LZR Racer swim suits available for the general public to buy. The suits are $550 each--not bad for a design that features NASA input and revolutionary light fabric--and will start to ship out in October. [Speedo](http://www.speedousa.com/product/index.jsp?productId=3106216) is taking pre-orders for the LZR Racer suits now. These suits are the world's fastest swimsuit. Worn by the [United States Olympic](https://www.trendhunter.com/trends/curling-national-team) team, the suits inspired a fit of controversy before the games began in Beijing. I'm betting these won't make it to your neighborhood pool, but they may help out triathletes and other competitive swimmers. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 69% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics) ## Key Themes ### Key Themes Behind This Trend - **Mainstream-ization of Olympic Swimsuits:** There is a disruptive innovation opportunity to democratize Olympic-level swim technology by making it available to the general public. - **Premium Athletic Apparel Demand:** There is an opportunity to meet the increasing demand for premium athletic apparel. - **Interdisciplinary Collaboration in Design:** There is a disruptive innovation opportunity for companies to collaborate across industries, such as Speedo collaborating with NASA for the LZR Racer swimsuit design. ### Where This Applies - **Sporting Goods:** Sporting goods companies have an opportunity to capitalize on the growing demand for premium athletic apparel. - **Fashion:** Fashion companies can explore the integration of sports technology and design into their offerings. - **Space Technology:** There is a disruptive innovation opportunity for space technology companies to explore new applications for their technology beyond the aerospace industry, such as contributing to the design of high-performance athletic apparel. ## Related on Trend Hunter - [Performance Swimwear Brands](https://www.trendhunter.com/trends/surface-athletic.md) - [Sustainable Ocean Waste Swimwear](https://www.trendhunter.com/trends/ocean-flex.md) - [Hybrid Short Designs](https://www.trendhunter.com/trends/hybrid-short.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Sporting Goods Retailer Spacesuits](https://www.trendhunter.com/trends/decathlon-eurosuit.md) - [Chic Olympic Surfer Fashions](https://www.trendhunter.com/trends/oakley-offshore-collection.md) - [Crystal-Studded Olympic Leotards](https://www.trendhunter.com/trends/olympic-leotards.md) - [Performance-Driven Olympic Athlete Kits](https://www.trendhunter.com/trends/team-canada-kits.md)